Ecommerce company, PChome, has welcomed Abby Chiu as Head of PR & Corporate Affairs.

In her new role, Abby leads PChome’s public relations and corporate communications function, overseeing brand communications, media relations, corporate reputation management, crisis communications, as well as ESG-related communications. She also works closely with internal stakeholders on corporate messaging, public affairs and government relations to support the company’s long-term brand reputation strategy.

Abby brings over a decade of experience across brand communications, public relations, and marketing. Based in Taipei, she previously held senior roles at consumer and e-commerce brands, including Milksha and Pinkoi, where she managed regional PR strategies across Taiwan, Hong Kong, and Japan.

Wellington Region Emergency Management Office has welcomed Liam Hyslop as Group Public Information Manager. He joined after four years at Fire and Emergency NZ, most recently as Senior Media Advisor. Prior to his career in comms, Liam spent time in journalism at Stuff.

HomeTeam NS has appointed We. Communications to develop and produce content for its digital magazine, Frontline, featuring stories from Singapore’s Home Team frontline officers. Under the remit, the agency will deliver editorial content across articles, video and social media.

“We are honoured to partner with HomeTeamNS to celebrate and elevate one of Singapore’s most important narratives,” said Daryl Ho, Managing Director, Singapore, We. Communications. “Together, we will showcase the people behind the uniform and their stories to foster a greater understanding and respect for those who serve. It’s a privilege to contribute to this important mission.”