Ogilvy Network ANZ has unified its social and influence offering under the Social@Ogilvy brand, bringing together more than 30 social specialists from across Ogilvy PR, Ogilvy One, and Ogilvy Australia.
To lead the new era of Social@Ogilvy, Daniel Young has been appointed to the newly created role of Group Managing Director, Consumer PR, Social and Influence.
Comprising experts in social strategy, social creative, social content, performance marketing, listening and analytics, customer advocacy, and orchestration, the move consolidates the agency's social capabilities into a single team, offering clients a suite of solutions and meeting what the agency described as an increasing demand for social-first creativity and impact.
The new Social@Ogilvy structure harnesses the strengths of four capabilities - social brand strategy, influencer marketing, paid social and social commerce, built on the principle of "Connected Social".
It will offer a full spectrum of social media services, connecting organic content and influencer marketing strategies with paid social and social CRM, integrated with Ogilvy’s end-to-end marketing capabilities across advertising, public relations and digital experience, powered by WPP’s AI-powered operating system, WPP Open.
Daniel said the most successful organisations recognise that social media isn't just for amplifying messages created elsewhere: "It’s where brand identity is shaped through ongoing consumer, creator and community dialogue, where discovery naturally occurs, and increasingly, where commerce happens.
"This reality makes social media not just a channel choice, but the foundation for modern brand marketing and growth strategies."
Richard Brett, CEO of Ogilvy PR and Ogilvy Sector - Health, said: "The expansion of Social@Ogilvy is a significant step forward for our network. It allows us to leverage the collective power of our talent and deliver best-in-class social and influence strategies for our clients.
"This integrated approach ensures that we are providing the most effective and efficient solutions to meet their audiences where they are. Ogilvy's social offering is now the broadest in the Australian market, providing clients with unrivalled access to expertise across the entire social-first customer journey."