PR News
<span id="hs_cos_wrapper_name" class="hs_cos_wrapper hs_cos_wrapper_meta_field hs_cos_wrapper_type_text" style="" data-hs-cos-general-type="meta_field" data-hs-cos-type="text" >Ogilvy Network ANZ unites social and influence expertise; Daniel Young to lead</span>

Ogilvy Network ANZ unites social and influence expertise; Daniel Young to lead

Ogilvy Network ANZ has unified its social and influence offering under the Social@Ogilvy brand, bringing together more than 30 social specialists from across Ogilvy PR, Ogilvy One, and Ogilvy Australia.

To lead the new era of Social@Ogilvy, Daniel Young has been appointed to the newly created role of Group Managing Director, Consumer PR, Social and Influence.

Comprising experts in social strategy, social creative, social content, performance marketing, listening and analytics, customer advocacy, and orchestration, the move consolidates the agency's social capabilities into a single team, offering clients a suite of solutions and meeting what the agency described as an increasing demand for social-first creativity and impact.

The new Social@Ogilvy structure harnesses the strengths of four capabilities - social brand strategy, influencer marketing, paid social and social commerce, built on the principle of "Connected Social".

It will offer a full spectrum of social media services, connecting organic content and influencer marketing strategies with paid social and social CRM, integrated with Ogilvy’s end-to-end marketing capabilities across advertising, public relations and digital experience, powered by WPP’s AI-powered operating system, WPP Open.

Daniel said the most successful organisations recognise that social media isn't just for amplifying messages created elsewhere: "It’s where brand identity is shaped through ongoing consumer, creator and community dialogue, where discovery naturally occurs, and increasingly, where commerce happens.

"This reality makes social media not just a channel choice, but the foundation for modern brand marketing and growth strategies."

Richard Brett, CEO of Ogilvy PR and Ogilvy Sector - Health, said: "The expansion of Social@Ogilvy is a significant step forward for our network. It allows us to leverage the collective power of our talent and deliver best-in-class social and influence strategies for our clients.

"This integrated approach ensures that we are providing the most effective and efficient solutions to meet their audiences where they are. Ogilvy's social offering is now the broadest in the Australian market, providing clients with unrivalled access to expertise across the entire social-first customer journey."
Previous story

Erica Yin steps up in brand marketing agency

Next story

The Brill Collective welcomes new Associate Director

You might also enjoy

Anthea
Moves

Anthea Desmond is named Media and Comms Manager

Anthea Desmond has commenced a new role as Media and Communications Manager at the NSW Irrigators’ Council. She has wrapped up more than three years at the Port Authority of New South Wales as Senior Media & Communications Advisor. Prior to this, Anthea worked in communications at a number of local government councils and within the emergency services sector. 

Myfanwy
Moves

Myfanwy McGregor is appointed as Director Global Communications, Asia Pacific

Myfanwy McGregor has been welcomed to the Los Angeles Tourism & Convention Board as Director Global Communications, Asia Pacific. Based in Sydney, she will be overseeing communications strategy, execution, and agency management in key markets including Australia, New Zealand, Japan, Korea, and emerging markets across Southeast Asia. Prior to this role, she was the Co-Owner and Director of Adhesive PR for 10 years. Previous to that, Myf founded and headed up Frank PR, which opened in 2009 in Sydney, following three years that she spent working at their London HQ. She has over 20 years of Communications experience under her belt.
 

Dylan
Moves

Dylan May begins new chapter in the energy sector

Dylan May has been appointed Senior Communications and Media Adviser at the Victorian Department of Energy, Environment and Climate Action. He finished eight and a half years at the Australian Renewable Energy Agency, leading the Media and Public Affairs team. Prior to this, Dylan gained in-house experience in the education and public safety sectors.