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Ogilvy Malaysia names new CEO and Chief Creative Office

Ogilvy Malaysia names new CEO and Chief Creative Officer

Ogilvy Group Malaysia has named Irene Wong, CEO of Grey Malaysia, as CEO of Ogilvy Group Malaysia. In the new capacity, Irene will oversee people, clients, and growth across both Ogilvy and Grey.

Meanwhile, Graham Drew, Chief Creative Officer of Grey Malaysia, will take on a new role within the same remit at Ogilvy Group Malaysia, leading clients across both agency brands. Both appointments take effect on 1st January 2026.

Irene commented, “Stepping into this role draws on everything I’ve built over the years — a deep understanding of the Malaysian market, extensive experience with MNCs, GLCs and government organizations, and a firm belief in the power of collaboration. By honoring the distinct strengths of both Ogilvy and Grey, while preserving their unique identities and fostering purposeful partnership, we will unlock new possibilities, drive greater innovation, and create deeper, more holistic value for our clients.”

Graham said, “I’m passionate about the creative potential here and this role represents a unique opportunity I’m truly excited to embrace. Whilst Ogilvy and Grey continue to operate as distinct businesses, we are united by a shared creative culture — one that pushes us to elevate ideas that move people and move business. By innovating at the intersection of brand, experience, and commerce, and by bringing together craft, data, and technology, we’ll create work rooted in Malaysia with the power to resonate far beyond.”

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Event wrap-up: Telum Talks to The Sun Malaysia

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Moderated by Mary-Jane Tan from Telum Media, the discussion explored The Sun Malaysia’s core audience across its print and digital platforms, alongside its editorial priorities and the evolving trends shaping news consumption. More than 100 PR and communications professionals in attendance also gained insights into identifying stories that resonate with everyday readers.

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During the session, Irene urged communicators to move beyond hard-sell approaches by offering relevant knowledge, timely insights and valuable information that reflect current trends and wider public interests.

The discussion also covered how communicators can develop compelling story angles to improve their chances of securing mainstream media coverage. Tips included demonstrating a direct impact on consumers, addressing wider industry issues and offering solutions to societal challenges.

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In the audience Q&A segment, communicators representing different sectors shared their respective concerns and sought editorial suggestions. The segment also addressed questions about pitching and the current media landscape.

Stay tuned for more Telum Media events by subscribing to our News Alerts for the latest updates.