Independent creative communications agency, CampaignLab, has promoted Thalia Mills to General Manager, as the agency celebrates its tenth anniversary.

She joined the team in 2021 and now takes on a leadership role with responsibility for team development, client excellence, operational leadership and driving innovation across social, earned and AI-enabled creativity.

Thalia said: "CampaignLab has always been a place that backs people, champions bravery and celebrates creativity. It’s the trust we build with our clients that makes the best work happen and lets us truly join the conversation."

Founder and Director, Andy Scales, said the agency's milestone offers a moment to reflect on its roots and continued evolution.

"When we launched CampaignLab a decade ago, the idea was to help brands join the conversations that matter - regardless of channel. Our first three hires were in digital advertising, content production and social media to complement our earned media heritage," he said. 

"Ten years later, while the industry chases new models and approaches, ours hasn’t changed, but the opportunities have exploded."

(Pictured: Thalia Mills)

Caitlin O'Hagan has joined the team at Neon Black as Account Director. She has wrapped up nearly five years at Ogilvy PR ANZ, most recently as Senior Account Manager for clients including Westfield, American Express and ALDI. Prior to this, Caitlin was at Archetype. 

Edelman has appointed Pooja Rawat as Chief Strategy Officer for APAC, and Quang Nguyen as Managing Director of its Vietnam operation.

Based in Mumbai, Pooja brings 18 years of experience in building brands across regions, from India to Southeast Asia, Central Asia and China. She joins the agency from MullenLowe Lintas, and has worked with Axis Bank, Tata Motors, Saridon, Supradyn, Godrej, PhonePe, Jeep, Vim, and Lifebuoy.

Quang steps into the role as the firm strengthens its presence and capabilities in Vietnam, with a focus on integrated communications, brand reputation, and corporate advisory. She builds on the strong foundation established by former CEO Thi Thien Thanh (TT) Nguyen, who remains with the firm in an advisory capacity. Quang was most recently Managing Director at BCM Vietnam, where she led a team of 100 and deepened partnerships with clients including Unilever Food Solutions, Organon, Masan and Vinamilk.

Rakesh Thukral, Edelman’s CEO for Asia Pacific, said, “Pooja’s appointment strengthens our strategic consulting capabilities across the region. This is a moment of transformation for Edelman APAC, and Pooja’s leadership will be instrumental in shaping how we show up for our clients and our people.

He added, "Quang’s appointment marks an exciting new chapter for Edelman Vietnam. Her strategic vision, collaborative leadership, and proven ability to drive growth make her the ideal leader to build on TT’s legacy and lead our business into its next phase. I want to sincerely thank TT for her exceptional leadership and am grateful that she will continue to support us in an advisory role to ensure continuity and stability.”

Pooja said, “I’m delighted to join Edelman and take on the opportunity to shape strategy across diverse markets, as well as partner with some of the world’s most dynamic brands. I look forward to collaborating with the firm’s talented teams to deliver bold, integrated solutions that drive real impact.”

Quang commented, “I am thrilled to join Edelman Vietnam at such a pivotal moment for the business and the industry. I look forward to working with the firm’s talented teams and valued clients to drive growth, build trust, and deliver impactful work that elevates Vietnam’s reputation on the global stage, and takes the firm into its next chapter of success.”