North Seventy Five, part of European communications network Paritee, has announced the appointment of Kirsty O’Connor as Managing Director.
In her new role, she focuses on driving innovation and intelligence, develops the agency’s AI offering with support from Paritee’s AI team and the newly acquired sister agency, Truth Consulting. Prior to joining, Kirsty spent the last nine years building an Innovation Hub for Burson, focusing on digital, data and artificial intelligence integration and productisation.
Co-Founder and Managing Partner at North Seventy Five, Lisa Welsh, said: “We launched North Seventy Five in response to a clear market pull: clients want senior-led, agile, locally rooted teams with the ability to solve complex challenges at speed. With Kirsty’s appointment we continue to deliver on that promise. She has a unique skillset in communications and a proven history of transforming and innovating, not only client briefs but training talent in new communications skills. We are delighted to have her onboard with immediate effect.”
“There has never been a bigger opportunity for those working in communications,” said Kirsty. “The agency model is evolving at speed once again, and so are the skillsets required to work in them. Joining North Seventy Five is truly special as we can rewrite the agency model completely.”