(Pictured from left to right: Dev Atinaja and Luckie Masbad)
Mutant has expanded into the Philippines, with Dev Atinaja and Luckie Masbad leading the charge on local strategy, client success, and business development.
Dev joins as PR Director with experience leading campaigns for consumer brands like Lazada, McDonald's, Epson, Nestle, Bosch, adidas, and SM Supermalls. Luckie also takes on the role as PR Director, bringing a background in client servicing, events, ATL campaigns and social media.
"The PR landscape here is shifting fast - with the rise of the creator economy and evolving media consumption, brands need to be bolder and more strategic in how they show up and get their messaging across," Dev stated. Mutant's approach is rooted in strategy, creative and real outcomes, and I'm excited to bring that mindset to local brands looking to grow with impact.
"At the heart of what we do is helping brands to connect with the right people; it's not just about visibility anymore," Luckie added. "It's about creating authentic moments that spark action and loyalty, crafting communications that work on a local level, but also align with brands - broader regional or global goals. This is the beginning of a new chapter for Mutant and for PR across the Philippines.
Joseph Barratt, CEO at Mutant, echoed the same sentiment, "The Philippines is a vibrant, fast-evolving market with so much untapped potential for brands to build real connections to a strong media landscape and digitally-savvy consumers. What's needed now is communications that are smart, strategic, creative, and commercially meaningful - and that's exactly what we're here to deliver."
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