(Pictured from left to right: Dev Atinaja and Luckie Masbad)
Mutant has expanded into the Philippines, with Dev Atinaja and Luckie Masbad leading the charge on local strategy, client success, and business development.
Dev joins as PR Director with experience leading campaigns for consumer brands like Lazada, McDonald�s, Epson, Nestl�, Bosch, adidas, and SM Supermalls. Luckie also takes on the role as PR Director, bringing a background in client servicing, events, ATL campaigns and social media.
"The PR landscape here is shifting fast - with the rise of the creator economy and evolving media consumption, brands need to be bolder and more strategic in how they show up and get their messaging across,� Dev stated. �Mutant�s approach is rooted in strategy, creative and real outcomes, and I�m excited to bring that mindset to local brands looking to grow with impact.�
�At the heart of what we do is helping brands to connect with the right people; it�s not just about visibility anymore,� Luckie added. �It�s about creating authentic moments that spark action and loyalty, crafting communications that work on a local level, but also align with brands� broader regional or global goals. This is the beginning of a new chapter for Mutant and for PR across the Philippines.�
Joseph Barratt, CEO at Mutant, echoed the same sentiment, �The Philippines is a vibrant, fast-evolving market with so much untapped potential for brands to build real connections to a strong media landscape and digitally-savvy consumers. What�s needed now is communications that are smart, strategic, creative, and commercially meaningful - and that�s exactly what we�re here to deliver.�

Industry update
Mutant enters Philippine market, welcomes two senior leaders
by Telum Media
15 August 2024 12:31 PM
2 mins read
Telum Media Database
Get in touch to learn more
Next story
Telum Vox Pop: PR Tech in 2025
You might also enjoy
Moves
Azal Khan has joined IR Department as Corporate Media Relations Manager. She has finished her time at The Agency Real Estate, most recently as Communications and Content Manager. Prior to this, Azal was a business, real estate and news journalist at the ABC and News Corp.
11 August 2025 4:00 PM
1 min read
Industry update
GWPR Australia has announced Maya Ivanovic, Associate Director - Client Services at Palin Communications, as the recipient of its inaugural 2025 GWPR Mentoring Scholarship.
Delivered in partnership with Beaumont People, the fully funded scholarship provides Maya with access to Beaumont People's 6-month LEAD Program, designed to improve leadership capabilities, executive presence, and career development. The program includes personalised mentoring, strengths-based coaching, interactive masterclasses, and strategic networking opportunities.
The pilot scholarship initiative was launched to address what the organisation described as a critical gap in professional development, supporting early to mid-career women in PR and corporate affairs, a cohort it says is often overlooked by existing coaching and mentoring programs.
GWPR Australia launched the local mentoring program with CPRA and Beaumont People as a pilot program in early 2025, with an aim to make mentoring accessible, practical, and tailored to real-world challenges faced by women in the communications industry.
Chair of the GWPR Australia Mentoring program, Carden Calder, said: "The response from the women who applied, and who took our offer of feedback up, was shocking. Every single participant we spoke to cited a lack of mentors in the profession, the difficulty of accessing quality mentorship, and the gaping absence of programs that go beyond role-specific skills development."
Reflecting on her selection, Maya said, "The LEAD program is an opportunity for me to step out of my everyday and invest in my development with intent. I'm looking forward to learning and mentorship that challenges my thinking, explores different leadership styles, and exposes me to important feedback to help me build executive-level confidence and clarity."
Delivered in partnership with Beaumont People, the fully funded scholarship provides Maya with access to Beaumont People's 6-month LEAD Program, designed to improve leadership capabilities, executive presence, and career development. The program includes personalised mentoring, strengths-based coaching, interactive masterclasses, and strategic networking opportunities.
The pilot scholarship initiative was launched to address what the organisation described as a critical gap in professional development, supporting early to mid-career women in PR and corporate affairs, a cohort it says is often overlooked by existing coaching and mentoring programs.
GWPR Australia launched the local mentoring program with CPRA and Beaumont People as a pilot program in early 2025, with an aim to make mentoring accessible, practical, and tailored to real-world challenges faced by women in the communications industry.
Chair of the GWPR Australia Mentoring program, Carden Calder, said: "The response from the women who applied, and who took our offer of feedback up, was shocking. Every single participant we spoke to cited a lack of mentors in the profession, the difficulty of accessing quality mentorship, and the gaping absence of programs that go beyond role-specific skills development."
Reflecting on her selection, Maya said, "The LEAD program is an opportunity for me to step out of my everyday and invest in my development with intent. I'm looking forward to learning and mentorship that challenges my thinking, explores different leadership styles, and exposes me to important feedback to help me build executive-level confidence and clarity."
11 August 2025 4:00 PM
2 mins read
Industry update
Papri Dev has stepped into the role of APAC Communications Head at Roblox. Based in Singapore, she spearheads strategic communications and brand building across APAC for the gaming and creation company.
Papri has accumulated more than two decades of communications experience, having held senior roles at Tinder, Burson-Marsteller (now Burson), and Zeno Group.
Papri has accumulated more than two decades of communications experience, having held senior roles at Tinder, Burson-Marsteller (now Burson), and Zeno Group.
11 August 2025 4:00 PM
1 min read