The Ministry of Trade and Industry (MTI) has appointed We. Communications as public relations partner and GOVT VCCP as lead integrated campaign agency to support Singapore’s ASEAN Chairmanship in 2027, following a competitive pitch process.
Under the remit, GOVT VCCP will spearhead integrated campaign strategy, while We. Communications will lead earned media and public relations. Both agencies have been engaged as a consortium for communications work across creative, content and media, tied to the ASEAN Economic Community pillar.
Daryl Ho, Managing Director, We. Communications Singapore, said: "Singapore's ASEAN Chairmanship presents an opportunity for the region's priorities and progress to resonate beyond the room, and we are grateful for MTI’s trust in us to help amplify that story.
"This creative and communications collaboration with GOVT VCCP strengthens our ability to offer clients an integrated model that combines creative thinking with communications strategy, helping ideas move seamlessly from concept to conversation."