MTI names comms partners for Singapore’s ASEAN Chairmanship

Ariff Communications has announced several client wins and renewals, including a new one-year appointment from JETOUR Malaysia.

Under the remit, the team will support JETOUR’s communications efforts in Malaysia, as the automotive brand looks to strengthen visibility and brand awareness in the local market.

The Hong Kong Tourism Board has renewed its partnership with the agency for another two years, continuing the collaboration to support Hong Kong’s communications efforts in Malaysia from 2026 to 2028. Over the past year, Ariff Communications has supported the tourism board through media engagement, influencer collaborations and market-led storytelling.

The agency is also continuing its partnership with Hisense until 2027, extending its role in supporting the brand’s communications in Malaysia.

Aisya Hashim, Director at Ariff Communications, said: “Brands today are not only looking for visibility. They are looking for relevance, trust and communications that can move with the pace of culture.”

“These wins and renewals mean a lot to us because they reflect both new confidence in our capabilities and the trust we have built with long-term partners. Whether we are working with an automotive brand, a tourism board, an airline, a consumer technology company or an F&B brand, our role remains the same: to help brands tell stories that matter to the audiences they serve,” she added. 

Media communications agency, Zephyr PR, and full-service marketing agency, Revolution Creative Group, have announced the launch of Zephyr Agency, a new brand created to bring together strategic communications, creative solutions, and digital services.

The launch follows Zephyr PR’s acquisition of PDPR Marketing and Creative in March 2025 and the subsequent opening of their Melbourne office.

Operating from its Gold Coast headquarters and Melbourne office, Zephyr Agency will provide clients with access to an integrated team across public relations, branding, digital marketing, content production, and creative services.

The agency will be led by CEO, Rebbecca Davis, who brings over 20 years’ experience in strategic communications, brand development, and business leadership across industries including property and construction, professional services, health and wellbeing, hospitality, technology, and government.

Rebbecca said the launch reflects the evolution of the agencies’ shared vision to deliver an integrated approach to communications, creative solutions, and brand growth for their growing client base.

“While this marks a new chapter, we want to be clear that we’re not stepping onto unfamiliar ground. For over six years, we’ve continued to expand our services and along the way we have uncovered the special synergy that exists when the people writing your media release are working alongside those building your website and shooting your content,” she said.

“Zephyr Agency reflects the way we’ve already been working with clients, bringing together strategic thinking, creative execution and communications expertise to deliver stronger outcomes. This integrated model allows us to think bigger, move faster and expertly deliver outcomes that are both creative and commercially effective.”

Zephyr Agency plans to continue to grow its national footprint, supporting clients across Australia and international markets. Meanwhile, Revolution Creative Group will continue operating independently while supporting existing client agreements through to April 2027.

Thanabalasingam (Thana) Balakrishnan has joined Mereka as Marketing & Communications Manager.

Based in Malaysia, he is responsible for the social enterprise’s brand and communications strategy, spanning public relations, storytelling, digital communications, and alumni engagement.

Thana’s prior communications experience includes roles at Brickfields Asia College, the Malaysian AIDS Council, MAHSA University, and LogiSYM.