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MSL Group Middle East brings in new Senior Manager in Riyadh
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MSL Group Middle East brings in new Senior Manager in Riyadh

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10 August 2026 3:30 AM
1 min read

MSL Group Middle East has welcomed Samah Mohtar as Senior Manager. In this role, he leads strategic communications and media engagement across a portfolio of local, regional, and international clients, working closely with cross-functional teams to strengthen brand reputation, shape messaging, and deliver campaigns through storytelling. His areas of speciality include media relations, crisis and reputation management, and strategic communications planning.

Based in Riyadh, Samah joins from Hewar Group, where he spent more than five years, most recently as Account Manager. During his tenure, he worked with a range of government and private sector organisations, including key large-scale projects, and was involved in several high-level campaigns for the company. 

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