MPRA 2025 announces winners

PRCA Malaysia hosted the 17^th Malaysia Public Relations Awards (MPRA) on 28 November 2025, under the theme “Connections”.

The awards recognise work by practitioners, agencies, organisations and media that has advanced strategic communications in Malaysia. A total of 104 awards were presented across 35 categories, including 42 gold, 35 silver and 23 bronze awards.

Campaign of the Year went to Astro Malaysia for the in-house category and bzBee Consult for the agency category. The Leadership Award was presented to Yasmin Ahmad Merican.

Award recipients include:

Best PR-Led Integrated Campaign: Agency

• H/Advisors Klareco Malaysia
• INK PR
• ShekhinahPR

Best PR-Led Integrated Campaign: In-house

• Astro Malaysia
• Taylor’s University
• L’Occitane Malaysia

Financial Communications Award: Agency

• Swan Consultancy

Financial Communications Award: In-house

• CIMB Malaysia

The full list of winners is available here.