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Hong Kong-headquartered PLUG has expanded into Singapore, establishing a new office led by Managing Director Jolin Ng.

The launch follows a soft opening in 2025 and strengthens the agency’s presence across Asia Pacific. The Singapore office provides integrated communications services spanning public relations, influencer marketing, social media and content.

Jolin brings more than 15 years of communications experience, having held senior roles at Hill+Knowlton Strategies, AKA Asia and W Communications Singapore. She first joined PLUG in Hong Kong in 2018 and has continued to work closely with the agency across markets.

According to PLUG, the Singapore operation has already secured clients including Stroke Support Station, Play Nation, Thekchen Choling Singapore, Airbnb, Driscoll’s and Pizza Hut.

Commenting on this, Lara Jefferies, Founder and Managing Director, PLUG said, “Expanding from Hong Kong to Singapore with Jolin, whom we've worked with for years, is a natural evolution. She brings deep experience in both cities, an analytical mind, fantastic connections and an innate understanding of the PLUG culture and passion for our work. With our expertise across both markets, we’re able to connect communities, unlock new collaborations and help brands operate more fluidly across Asia.” 

Hanover Communications, an international strategic communications consultancy, has appointed Samantha Gregson Donnelly (pictured) as Managing Director for the Middle East. Samantha succeeds Jonty Summers and will lead Hanover’s continued growth across the UAE and Saudi Arabia.

Samantha has been with Hanover for six years and currently leads the firm’s Corporate Practice in the region. She brings more than 19 years’ experience across media and strategic communications, advising CEOs and senior leadership teams across the GCC on corporate reputation, crisis management, communications strategy and executive positioning.

Prior to joining Hanover, Samantha spent eight years at Sky News in London as a Television Producer and Chief Planning Producer for the channel’s World News programme. During this time, she worked on international news coverage and conducted interviews with senior political and business leaders worldwide.

Commenting on the appointment, Charles Lewington, Interim Managing Partner, Hanover Communications, said: “Samantha has played a central role in the growth and success of Hanover Middle East over the past six years and is exceptionally well placed to lead the business into its next phase. She brings strong client relationships, strategic counsel experience and deep regional understanding, alongside a clear commitment to our clients, people and long-term growth across the Middle East.”

“It is a privilege to take on the role of Managing Director for Hanover Middle East at an important moment for both the business and the wider region. Over the past six years, we have built a strong team and trusted client relationships across the UAE and Saudi Arabia, advising organisations on some of the region’s most high-profile and complex communications challenges," said Samantha.

“I would also like to thank Jonty for his stellar leadership, mentorship and continued support over the past six years, and I look forward to building on the strong foundations already established across the region.” 

The Ogilvy Group China has named Yong Yuan as Chief Executive Officer of the Group.

In the new role, Yong will oversee people, clients and growth across The Ogilvy Group in China, fostering collaboration across its public relations, influence, advertising, digital experience, and social capabilities. He will also strengthen alignment across the Group’s agency portfolio, including Ogilvy and Grey. Both agency brands will retain their distinct identities and continue serving clients independently.

Yong will report to Chris Reitermann, Chief Executive Officer of WPP Greater China. He brings experience in brand building, client development, and people leadership, and previously served as President of Ogilvy Advertising China.

Commenting on the appointment, Chris said, “I have had the privilege of working closely with Yong for 15 years and have seen firsthand the leader he has become. His strategic vision, integrity and unwavering commitment to our clients and people have earned him the trust and respect of colleagues and clients alike.

"His appointment reflects our long-term commitment to developing leadership from within and empowering proven talent to make an even greater impact. It gives me immense pride to see Yong step into this role, and I have every confidence in his ability to lead The Ogilvy Group China into its next chapter of growth. I look forward to continuing our partnership as we create even greater value for our clients.”

Yong added, “As I take on this broader Group leadership responsibility, I look forward to working closely with our teams across Ogilvy and Grey to strengthen collaboration, unlock new opportunities for our clients, and create an environment where our people can do the best work of their careers.”