Michelle Lomas has joined independent creative agency, Emotive, in the newly created role of Head of Partnerships, where she will lead the agency's specialist partnerships division.
Emotive stated that its new partnerships offering will work hand-in-hand with its strategy, creative and earned teams to maximise emotional impact, whilst protecting its integrity.
With nearly 20 years of cross-industry experience spanning strategy and creativity, Michelle has held leadership roles including Head of Brand Partnerships at Ensemble Australia and MediaCom, VP, Head of Content & Social at Hearst's iCrossing New York, and most recently, Chief Strategy Officer at audio creative studio, Ampel.
Michelle will work closely with the leads of Emotive's other specialisms, spanning social, talent, PR, and brand experience. She will report to Sebastian Revell, Emotive's Executive Strategy Partner, who recently joined the agency after nearly six years at TBWA and TBWA\Media Arts Lab.
Michelle said: "I've always believed in the power of partnerships to connect brands with people through an audience-first lens. Emotive's purpose, to create ideas that change how people feel, is something I've long admired.
"With the right approach, partnerships don't just support the work, they help it travel further and hit harder. I can't wait to get started."
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