Consulum has announced the launch of Maydan Sports - a global sports engagement collective with an aim to help organisations across the MENA region build global reputations and deliver local impact through sport - alongside partner Stagwell agencies.
Maydan Sports draws on the collective strength of several Stagwell agencies and companies:
- Consulum � Regional strategy and communications consultancy with sports experience in the MENA region.
- Allison Worldwide � Global communications firm, lead PR agency for a Cannes Lions Titanium-winning campaign for the FIFA World Cup 2022 (Qatar).
- ARound � Pioneering stadium-scale AR, transforming fan and sponsor experiences across major sports including MLB, NFL, NBA, and MLS.
- Assembly � Delivering media campaigns and more for the MENA region's largest events and sports leagues.
- Code and Theory � Digital transformation partner for the NFL, USTA and the MLB.
- Gold Rabbit Sports � Sports marketing and commercial strategy firm advising rightsholders like the Kansas City Chiefs and MLS, as well as sports sponsors around the world.
"With the world's eyes firmly on the region, the potential for all stakeholders - from governments and brands to local youth and communities - is immense," said Craig Wilkie, Managing Director of Maydan Sports. "Maydan Sports is designed to drive this momentum and ensure our clients' sporting agendas deliver enduring impact."