Maydan Sports launched in the MENA region

After more than six years with SEC Newgate Middle East, Giada Dionisio has moved to an in-house role and joined FerriFirenze. As Press & Celebrities Manager at the Italian handcrafted jewellery maison, she leads the brand's international PR strategy, overseeing global media relations, KOL partnerships, celebrity dressing, and high-profile jewellery placements for red carpets and key international events, supporting FerriFirenze's continued global expansion.

At SEC Newgate Middle East, Giada led integrated PR and communications strategies for luxury and lifestyle brands, including Max Mara Group, Clinique La Prairie, Istituto Marangoni, and Level Shoes. Prior to that, she was based in Milan in a product marketing role for Giorgio Armani's beauty line.

"Joining FerriFirenze is an exciting opportunity to bring together everything I've learned throughout my career in communications with a brand that embodies exceptional craftsmanship, creativity, and authentic Italian heritage. I'm looking forward to strengthening the maison's global visibility while building meaningful relationships with media, tastemakers, and talents around the world," said Giada.

Sherilyn Yang has stepped up to the role of Associate Director, Financial Communications at H/Advisors Klareco.

Based in Singapore, she leads the firm’s financial communications team, providing strategic counsel to clients across sectors on investor relations, financial communications and transaction communications.

Sherilyn advises on initial public offerings, mergers and acquisitions, capital markets transactions and other strategic corporate situations. She joined the firm as a Senior Consultant in 2024.

Lachlan Johnston and Tom Callachor have come together to launch Sedgwick Advisers, a new Australian-based reputation management, strategic communications, and public affairs advisory firm.

Sedgwick Advisers offers a range of services spanning strategic communications and reputation management, crisis and issues management, litigation and investigation support, regulatory and government affairs, and executive positioning and stakeholder engagement.

The pair bring more than 55 years’ combined experience, having previously advised ASX-listed companies, private organisations, industry bodies, and high-profile individuals.

A journalist turned communications professional, Lachlan has more than 30 years’ experience, with roles in Australia and the UK. He has held senior positions at companies including Woolworths Group, Morrow Sodali, Qantas, and AMP.

Tom brings more than 25 years’ experience in public affairs, regulation, and communications, spanning sectors including gambling, entertainment, sport, and healthcare. He has also spent part of his career as an ASX executive and in government as Chief of Staff to several ministers.