PR News

Mars introduces new agency model; Weber Shandwick earns brand PR duties

Mars, Incorporated has announced the outcome of its six-month global agency review, following a competitive RFP process. Weber Shandwick is tasked with leading brand PR, while Publicis takes on its media, production, paid social and influencer, and connected commerce capabilities.A

The new fully integrated agency model - set to be named "One Mars" - will go live in January 2026, spanning six continents and more than 70 markets worldwide. It will be implemented across Mars Snacking and Mars Petcare, with Mars Food & Nutrition joining Snacking and Petcare in shifting its media business to Publicis. Meanwhile, Omnicom remains in charge of brand creative, which was not part of the review. T&P continues to lead brand creative for Food & Nutrition.

Commenting on this news, Weber Shandwick's APAC CEO, Tyler Kim, said, "This win reflects the power of global collaboration rooted in local brilliance. Our APAC team has long championed bold storytelling shaped by cultural insight, and we are proud to bring that expertise to life with Mars who has dozens of iconic brands across its Pet and Snacking business units. Mars is a company that invites creativity and purpose, and our teams across the region are energised to deliver work that resonates deeply and drives impact."
Next story

Telum Vox Pop: PR Tech in 2025

You might also enjoy

Airbus
Moves

Airbus names regional comms leader

Jay Krishnan has been appointed Communications Director, Southeast Asia at Airbus.

Based in Singapore, she oversees the company’s corporate communications, brand reputation, stakeholder management, and digital communications for the region. Jay brings more than two decades of communications experience in consultancy, government, hospitality, maritime, and aerospace sectors. 

H/Advisors
Moves

H/Advisors Klareco promotes Associate Director in Singapore

Sherilyn Yang has stepped up to the role of Associate Director, Financial Communications at H/Advisors Klareco.

Based in Singapore, she leads the firm’s financial communications team, providing strategic counsel to clients across sectors on investor relations, financial communications and transaction communications.

Sherilyn advises on initial public offerings, mergers and acquisitions, capital markets transactions and other strategic corporate situations. She joined the firm as a Senior Consultant in 2024.

Lachlan
Industry update

Lachlan Johnston and Tom Callachor team up to launch new consultancy

Lachlan Johnston and Tom Callachor have come together to launch Sedgwick Advisers, a new Australian-based reputation management, strategic communications, and public affairs advisory firm.

Sedgwick Advisers offers a range of services spanning strategic communications and reputation management, crisis and issues management, litigation and investigation support, regulatory and government affairs, and executive positioning and stakeholder engagement.

The pair bring more than 55 years’ combined experience, having previously advised ASX-listed companies, private organisations, industry bodies, and high-profile individuals.

A journalist turned communications professional, Lachlan has more than 30 years’ experience, with roles in Australia and the UK. He has held senior positions at companies including Woolworths Group, Morrow Sodali, Qantas, and AMP.

Tom brings more than 25 years’ experience in public affairs, regulation, and communications, spanning sectors including gambling, entertainment, sport, and healthcare. He has also spent part of his career as an ASX executive and in government as Chief of Staff to several ministers.