Fitness technology platform, Zwift, has appointed global agency, Manifest Group, as its communications partner in Australia, overseeing PR and campaign activity in the region.
Manifest's Melbourne's Co-Founder and Managing Director, Isabel Thomson-Officer, said: "Zwift brings together gaming, fitness tech, and community - a space ripe with storytelling potential and positive impact for its users.
"Our team is energised to amplify Zwift's distinctive voice in Australia's competitive fitness market, showcasing how the brand's innovative approach challenges conventional training methods while fostering genuine human connection. In a world where digital experiences often isolate users, Zwift's community-building prowess has quite literally changed the game."
Manifest's Melbourne's Co-Founder and Managing Director, Isabel Thomson-Officer, said: "Zwift brings together gaming, fitness tech, and community - a space ripe with storytelling potential and positive impact for its users.
"Our team is energised to amplify Zwift's distinctive voice in Australia's competitive fitness market, showcasing how the brand's innovative approach challenges conventional training methods while fostering genuine human connection. In a world where digital experiences often isolate users, Zwift's community-building prowess has quite literally changed the game."
