Maison Ellyse, a luxury PR and brand representation agency headquartered in Dubai with operations across Saudi Arabia, Qatar and Kuwait, has set up its Paris office, the agency's first full-scale European base, alongside the appointment of Sabrina Saad as PR and Communications Director, Paris.
The Paris office extends the team's GCC offering, spanning press relations, media outreach, influencer and talent management, celebrity partnerships, brand collaborations and events, into the European market. The office also offers support to GCC brands seeking visibility in France and Switzerland through retail pop-ups, strategic partnerships and media introductions, while connecting European luxury brands with Maison Ellyse's regional network.
Sabrina leads the Paris office, having over a decade of experience at KCD and Karla Otto, where she represented brands including Valentino, Ashi Studio, Gianvito Rossi, Delvaux and Nike. In her new role, Sabrina works closely with Founder Elvira Jain and Global Group Director Tina Mateen to solidify the agency's Paris operations and build its European client portfolio.
"Paris felt like the right next step, not just strategically, but personally. We have been working across both markets for some time and the connection between our GCC world and the French luxury landscape has always been a natural one. Having a proper home here allows us to serve that connection with the attention and commitment it deserves. I am very much looking forward to what this chapter brings," said Elvira Jain, Founder & CEO of Maison Ellyse.
"Paris is a natural next step for us," said Tina Mateen, Global Group Director of Maison Ellyse. "We have spent years building the relationships and the reputation that make this move meaningful. Having Sabrina lead this chapter gives us enormous confidence, she is exactly the right person for this moment.”
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