Maison Ellyse expands to Europe, sets up shop in Paris

Tala Abu Taha has joined Abu Dhabi-headquartered 9Yards Communications as Chief Growth Officer. In her new role, Tala will lead the firm's regional and international growth efforts by supporting the growth trajectory of its offices in London, Cairo, and New York, as well as strengthening strategic partnerships with clients.

She will also work to support the development of the company's services in line with the priorities and requirements of the public and private sectors across regional and global markets.

Tala brings more than 25 years of experience in public relations, public affairs, strategic communications, and business growth, having held senior leadership roles at regional and global agencies, driving growth across multiple communications verticals.

Her experience also includes serving as Communications Director for the Qatar Foundation via BLJ Worldwide, as well as public diplomacy and governance with Aktis Strategy (UK) and Coffey International (USA).

Edelman has appointed Jo Osorio and Caroline Lovejoy as Interim Co-Chief Executive Officers for Australia.

Jo has been at Edelman for 14 years and brings experience in corporate communications, reputation management, and stakeholder engagement. She advises organisations through business transformations and complex issues, with a focus on sustainability and the energy transition. In addition to her new role, she will continue as Chief of Staff for APAC.

Caroline’s experience spans both agency and in-house roles. She brings expertise across the full consumer communications landscape, including earned media, influencer strategy, digital, brand activations, and events. Before joining Edelman, she spent nine years at independent agency FORWARD, where she served as General Manager and later Managing Director. 

M+C Saatchi Sport & Entertainment has been appointed global PR agency of record for HUGO BOSS’s brands, BOSS and HUGO.

The agency will support BOSS and HUGO’s brand communications team to help define brand communications directives globally and across key markets including the UK, US, and DACH.

M+C Saatchi Sport & Entertainment will work for BOSS and HUGO on product and campaign launches, sporting partnerships, fashion shows, global events, retail activations, and store openings. The agency will also help support the brands’ positioning across fashion, sport, and culture through earned media, strategic partnerships, and editorial opportunities.

James Foster, SVP Global Marketing at HUGO BOSS, said: "As we look to accelerate the next phase of growth for our brands, it was important to find an accomplished, like-minded partner that could bring together strategic thinking, cultural expertise and international scale.

“M+C Saatchi Sport & Entertainment demonstrated a deep understanding of our brands, our vision and the audiences we want to reach. Their experience across fashion, sport and culture, combined with a truly connected global approach, made them the ideal partner as we continue to strengthen the presence and perception of BOSS and HUGO worldwide."

Laura Coller, UK CEO of M+C Saatchi Sport & Entertainment, said: "As two of the world’s most recognisable premium fashion and lifestyle brands, BOSS and HUGO represent a significant addition to our portfolio. We can’t wait to start our journey with the team and evolve and expand these iconic brands into new and exciting spaces together.”

Robin Clarke, Global CEO of M+C Saatchi Sport & Entertainment said, “Leading both global and local responsibilities through one integrated international team is a key strength of ours, and we're excited to be part of bringing the vision of BOSS and HUGO to life in markets around the world."