Mad Hat Asia has been selected by Ayam Brand for a 12-month retainer covering PR and communications. The appointment is Malaysia-focussed and it also covers Alce Nero, a sister brand under A. Clouet Malaysia.
The agency is responsible for strategic PR, media relations, influencer engagement, content development and campaign management.
Each brand targets distinct audiences, with Ayam Brand focusing on heritage and nutritional relevance, while Alce Nero aims to boost awareness in the health-conscious organic food segment.