Latest hire at The Hoffman Agency

Jay Krishnan has been appointed Communications Director, Southeast Asia at Airbus.

Based in Singapore, she oversees the company’s corporate communications, brand reputation, stakeholder management, and digital communications for the region. Jay brings more than two decades of communications experience in consultancy, government, hospitality, maritime, and aerospace sectors. 

After more than six years with SEC Newgate Middle East, Giada Dionisio has moved to an in-house role and joined FerriFirenze. As Press & Celebrities Manager at the Italian handcrafted jewellery maison, she leads the brand's international PR strategy, overseeing global media relations, KOL partnerships, celebrity dressing, and high-profile jewellery placements for red carpets and key international events, supporting FerriFirenze's continued global expansion.

At SEC Newgate Middle East, Giada led integrated PR and communications strategies for luxury and lifestyle brands, including Max Mara Group, Clinique La Prairie, Istituto Marangoni, and Level Shoes. Prior to that, she was based in Milan in a product marketing role for Giorgio Armani's beauty line.

"Joining FerriFirenze is an exciting opportunity to bring together everything I've learned throughout my career in communications with a brand that embodies exceptional craftsmanship, creativity, and authentic Italian heritage. I'm looking forward to strengthening the maison's global visibility while building meaningful relationships with media, tastemakers, and talents around the world," said Giada.

Sherilyn Yang has stepped up to the role of Associate Director, Financial Communications at H/Advisors Klareco.

Based in Singapore, she leads the firm’s financial communications team, providing strategic counsel to clients across sectors on investor relations, financial communications and transaction communications.

Sherilyn advises on initial public offerings, mergers and acquisitions, capital markets transactions and other strategic corporate situations. She joined the firm as a Senior Consultant in 2024.