Dubai-based communications agency, KPR (formerly KeenePR) has announced a partnership and a lineup of recent client wins.
The agency has established a strategic collaboration with global talent firm Global Talent Network (GTN), to deliver brand and talent solutions across key markets. This combines KPR’s expertise in hospitality, travel, F&B and lifestyle communications throughout the GCC, with Global Talent Network’s experience in talent acquisition, working across global clients such as Formula 1, Wimbledon, Frieze Artfair, Caprice Holdings, Inception Group, Gucci, Fashion Week, Goodwood, Bombay Sapphire, and Longchamp. As well as celebrity and influencer partnerships for international brands, working with Irina Shayk, Bella Hadid, Prince Harry, Cate Blanchett, Rosie Huntington-Whiteley, Jason Statham, David Gandy, Thierry Henry, and Dua Lipa. Together, the two agencies aim to create integrated, results-driven campaigns that merge strategic public relations with talent activations, strengthening brand positioning and audience engagement on a global scale.
KPR has also welcomed Dubai F&B brands Mezzanine Bar & Kitchen, 99 Sushi, The Black Sheep, Frankie’s Chippy, and the first international franchise of the UK’s Sandwich Sandwich to its client roster, and continues to strengthen its relationship with Emirates Leisure Retail, handling upcoming launches for their DXB airport brands including the first Saddle Coffee franchise, GRIND Café, Qinwan, and homegrown donut brand Here-O. Beyond the UAE, KPR has also signed a long-term partnership with Al Baleed Resort Salalah by Anantara.
“The past few months have been huge for KPR - from the announcement of our rebrand to launching in Saudi and now our exciting collaboration with Global Talent Network, it had enabled us to expand our client base and welcome exciting new wins,” said Ellie Keene, Founder and CEO of KPR. “It’s amazing to see the confidence brands place in us to help them shine and share their stories in such a vibrant and fast-moving market like the Middle East, especially in the F&B space. We’re looking forward to a strong Q4 and ending the year on a high note.”
“We’re thrilled to partner with KPR to strengthen our presence in the GCC. VIP culture plays a vital role in brand growth today, but achieving true ROI requires a strategic approach. Through this collaboration, we’re confident brands will experience exceptional success as our agencies unite to deliver maximum impact,” said Francesca Donnellan, CEO of GTN
In addition, the agency also signed British gastropub The Coterie and homegrown favourites Leen’s, Soyfish and El Moreno Taqueria. In the lifestyle and fitness sectors, the team worked with GRIP Sports Club, Revolution Studios DXB, and bespoke tailoring brand Suited & Booted. Earlier this year, the KPR played a key role in the UAE pre-opening and launch party of London-born Swingers Crazy Golf.
The team also supported IGNITE Water Sport’s Pink is Punk campaign for the second year running as part of its commitment to CSR, providing pro bono media exposure to the initiative in honour of Breast Cancer Awareness Month.
The 17th edition of the MEPRA Awards announced its 2025 winners on 27 November, recognising work demonstrating strategic thinking, creativity, effective storytelling and measurable impact. The awards highlighted achievements in brand reputation, integrated communications and strategic narrative development, reflecting how agencies are adapting to a rapidly changing communications landscape.
