Evolution Wellness Group has appointed Ke Wei Chua as Marketing Director for Asia, a role that unifies marketing communications, branding and member experience across 150 clubs in Singapore, Malaysia, Thailand, Indonesia, and the Philippines.
In this role, she oversees multiple brands - Fitness First, Celebrity Fitness, GoFit, Chi Fitness, and Fire Fit - while working with Group CEO, David Prosser, to strengthen each brand's identity, connect markets, and build a fitness ecosystem in the region. Chua previously led brand development and full-funnel strategy for Fitness First in Singapore.
Commenting on the appointment, she said, "What excites me is shaping how fitness fits into the way people live. Every market is different, but the intent is the same. People want to train well, feel stronger, and stay consistent. My role is to keep strengthening that connection and make sure our brands stay performance-led, people-centered, and built for the future."