PR News
Ke Wei Chua

Ke Wei Chua to lead regional marcomms for fitness brand

Evolution Wellness Group has appointed Ke Wei Chua as Marketing Director for Asia, a role that unifies marketing communications, branding and member experience across 150 clubs in Singapore, Malaysia, Thailand, Indonesia, and the Philippines.

In this role, she oversees multiple brands - Fitness First, Celebrity Fitness, GoFit, Chi Fitness, and Fire Fit - while working with Group CEO, David Prosser, to strengthen each brand's identity, connect markets, and build a fitness ecosystem in the region. Chua previously led brand development and full-funnel strategy for Fitness First in Singapore.

Commenting on the appointment, she said, "What excites me is shaping how fitness fits into the way people live. Every market is different, but the intent is the same. People want to train well, feel stronger, and stay consistent. My role is to keep strengthening that connection and make sure our brands stay performance-led, people-centered, and built for the future."

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New Southeast Asia PR alliance launched

COMCO Mundo has launched the Southeast Asia Communications Agencies Network Alliance (SEA CAN Alliance), a regional network of independent communications agencies. The alliance combines member agencies' local market insights with cross-border collaboration to provide clients with regional support.

The SEA CAN Alliance comprises of Agrakom PR from Indonesia; Ink PR from Malaysia; COMCO Southeast Asia representing the Philippines and Singapore; 2COMMU from Thailand; and Chi Communications from Vietnam. The network is led by Ferdinand L. Bondoy (pictured third from the right), COMCO Mundo League of Enterprises’ Interregional President and Group Chief Executive Director / Partner & Co-Founder.

Commenting on SEA CAN Alliance's launch, Ferdinand described it as "building more than just a network."

“Our goal is to empower independent agencies to grow together, share strengths, and deliver world-class communication campaigns rooted in authentic Southeast Asian perspectives.”

Agrakom PR’s Managing Director, Hana Budiono, added, “In today’s interconnected Southeast Asia, no agency can operate in isolation. Through SEA CAN Alliance, we can help our clients tap regional opportunities while delivering PR campaigns efficiently across borders.”

Through its One Southeast Asia initiative, the alliance also plans to drive regional identity, environmental sustainability, and youth engagement.

"By raising awareness on issues like environmental sustainability, economic development, and social equity, the alliance can influence policy, mobilize resources, and bring stakeholders together," said Manimaran Ambalaghan, Managing Director of Ink PR.

"Supporting these causes also strengthens our credibility, attracts like-minded partners, and fosters trust, innovation, and collaboration for more resilient communities.”

(Pictured from left to right: Hana Budiono from Agrakom PR; Rachel Syfargo from COMCO Southeast Asia - Pilipinas; Ampy Corpus from COMCO Southeast Asia - Singapore; Ferdinand L. Bondoy from COMCO Mundo League of Enterprises; Sineenart Sinchai from 2COMMU; Lai Thuy Chi from Chi Communications)