Jessica Makin joins health tech company to lead APAC comms

On 18^th August 2026, Telum Media hosted an exclusive in-person discussion featuring Craig Dale, Chief Editor of CNA TV International at The Executive Centre in Singapore.

Moderated by Telum Media’s Mary-Jane Tan, the session provided communications and PR professionals with strategic insight into CNA’s editorial focus, audience breakdown, and the priorities shaping its international news coverage.



During the afternoon chat, Craig took a deep dive into the newsroom’s editorial positioning and priorities, sharing insights into the types of stories and pitches that catch the editorial team’s attention. He also highlighted the importance of relationship-building and understanding what CNA looks for when evaluating potential stories and pitches.



In the Q&A segment, attendees obtained practical guidance on how to develop relevant story angles for CNA’s regional and international audiences. The discussion covered how the definition of a relevant Asia story has evolved, business and regional themes that remain under-reported, and the developments in Asia that could generate demand for expert analysis and enterprise perspectives over the next six to 12 months.

Stay tuned for more Telum Media events by subscribing to our News Alerts for the latest updates.

The Executive Centre is Asia Pacific and the Middle East's premier flexible workspace operator, with 260+ centres across 15 markets.

From Private Offices and Coworking Spaces to Meeting Rooms and Virtual Offices, TEC delivers premium environments designed for how modern businesses work.

Discover TEC first-hand and redeem your exclusive offer using code telummediasgcw10: Book a Coworking Day Pass | Flexible Workspace - The Executive Centre

This offer is available only in Singapore until 18^th September 2026.

Indian reputation and critical issues advisory, Adfactors PR, has acquired a majority stake in Australian independent communication consultancy, SenateSHJ.

The investment will expand Adfactors PR’s presence and capabilities in APAC, while giving SenateSHJ access to Adfactors PR's international network and opportunities to grow its expertise and intellectual property.

SenateSHJ will retain its identity and client teams under the leadership of Co-founder and Chair, Angela Scaffidi AM, and Chief Executive Officer, Darren Behar, and will continue to operate from its offices in Sydney and Melbourne. Chief Executive Officer of Adfactors PR, Nijay N. Nair, who also leads all M&A and global initiatives, will join the SenateSHJ board.

Angela said: “We’re incredibly proud of the business SenateSHJ has become over the past 24 years - our people, the work we do, and our relationships with clients. We have built a relationship of deep trust with Adfactors PR over the past decade. We feel a deep connection to the way they think and feel about the world, their people and the work they do with clients. There is strong alignment and great respect.

“The problems clients bring us increasingly cross borders. Being part of a group with real scale across India, Asia Pacific and beyond means we can help them with more of those problems – without changing what has made this firm what it is.”

Co-founder and Managing Director of Adfactors PR, Madan Bahal, said: “SenateSHJ is a formidable business with an outstanding reputation, exceptional leadership, and proven expertise in solving complex communication challenges. There is a strong alignment in the way our two organisations think about the world, clients, people and the role we can play in shaping the future.

“India and Australia are emerging as a strategic business corridor, and we trust the new partnership will help clients in both markets to create new opportunities in the wider Asia Pacific region. We hope to explore more opportunities in the region to create a strong Asia Pacific presence.” 

Matthew Peacock has been welcomed at NSW Farmers as Public Affairs Manager. He was recently at Dentsu Creative Public Relations for nearly four years, where he was last Head of Agribusiness and Sustainability. Prior to this, Matthew held comms roles at Meat & Livestock Australia.