Jenny Lim lands marcomms role in the hospitality sector

Current Global MENAT has welcomed Jacquelyn Moulds as Director. At the agency, she is responsible for leading several key clients and serving on the senior leadership team responsible for taking the agency to the next level.

Jacqui brings nearly two decades of experience in integrated communications and agency leadership, most recently at The Romans, where she was part of the leadership team that relaunched the agency in the UAE.

Peter Jacob, Managing Director, Current Global MENAT, said: “When we launched Current Global in the region, we set out to prove that you could combine the ambition and solidity of a network, with attitude and spirit of an independent. As we step into just our fourth year, that proposition resonates in the market, and we’ve gone from strength to strength. Bringing Jacqui on board is the next important move for us. Her expertise in agency management and client leadership is exactly what we need. She has a brilliant understanding of how brands and agencies need to show up today and will help us keep raising the bar, both front and back of house.”

Jacquelyn Moulds, Director, Client Experiences, Current Global MENAT, said: “I’m joining Current Global at a great time. They’ve already established themselves as a force in the region, carving out a unique position that allows them to flex to any type of scope and client need. Pete, Sinead and the rest of team have built a really strong culture, and there’s a genuine desire to move the industry forward whilst looking after their people, and that’s really important to me.” 

Wristcheck has promoted Jasmine Bastable to Brand & Communications Director. In her elevated role, she leads brand strategy, content, and communications across Wristcheck's global markets, spanning social media, editorial, PR, and paid media. She also oversees brand partnership development and campaign execution across the brand's Hong Kong, New York, and Macau operations.

Jasmine joined the consignment-based platform for luxury watches in 2021. She also brings marketing and comms experience from previous roles at companies including Audemars Piguet.

Cafe Deco Group has appointed JIN Communications as its integrated communications agency to oversee its public relations mandate across Hong Kong and international markets.

Under the one-year partnership, the agency leads group-wide PR strategy and execution across Cafe Deco Group’s Hong Kong portfolio and its international presence in Australia, spanning both traditional and digital platforms with a focus on strengthening visibility and audience engagement.

Catherine Yuen, Director of Sales and Business Development at Cafe Deco Group, said, “Cafe Deco Group has long been recognised for delivering quality dining and memorable experiences in Hong Kong. By partnering with JIN Communications, we look forward to presenting our brands with fresh storytelling and effective strategies that strengthen our presence in the market".

Minnie King, Founder and Director of JIN Communications, added, “We have worked with Cafe Deco Group on many successful opening campaigns over the past three years, and are excited to elevate the group’s media awareness and public appreciation through our continuous partnership.”