Heidy Zainuddin shifts to in-house position

Wala Amara has moved to Riyadh from Dubai and joined 54 as an Account Director. In her new role, she leads strategic communications efforts, focusing on driving narrative and visibility for sports and tourism clients in the Kingdom of Saudi Arabia.

Wala joined 54 from Seven Media, where she managed several sports campaigns. She has also worked with 777Partners and DAZN in the UK.

Amnesty International Australia has appointed Andrew Beswick as Strategic Communications Manager. After a long previous stint at Amnesty managing campaigns and communications up until 2016, he has returned to lead media strategy and digital comms for its human rights campaigns.

Following his earlier tenure, Andrew went on to work in senior roles across the not-for-profit and government sectors, including at Oxfam Australia, Wyndham City Council and National Disability Services.

Petrie PR has been appointed as the public relations partner for NIHI Rote & Hospitality Academy, overseeing communications across Indonesia and key Southeast Asian markets, including Singapore, Malaysia, Thailand, mainland China and Hong Kong.

The appointment builds on Petrie PR’s longstanding relationship with the NIHI, having previously supported campaigns and communications for NIHI Sumba.

As strategic PR partner, Petrie PR leads storytelling, media relations and brand positioning for NIHI Rote & Hospitality Academy, with a focus on communicating its positioning at the intersection of education, culture and hospitality.