Havas Red has appointed Emily Fadeyev as Group Practice Head for Automotive, overseeing the partnership with Toyota and Lexus, part of Toyota Motor Corporation Australia.
Based in Melbourne, Emily's appointment follows the retirement of Patrick Lyons, who shaped automotive communications in Australia for decades, including eight years with Havas Red. She has 20 years of experience in the industry, spanning strategic communications, corporate affairs, brand activations and sponsorships.
“Emily’s appointment further strengthens our automotive practice,” said Steve Fontanot, Commercial Managing Director for Havas Red, Asia-Pacific.
“Emily is a highly respected voice in the industry with a track record in strategic communications. We’re thrilled to welcome her to Havas Red, which includes 30 of the most talented automotive specialists in the industry."