PR News

Gusto Collective secures new accounts in Singapore and Malaysia

Gusto Collective continues to expand its presence in Singapore and Malaysia with a series of new client wins across the lifestyle, fashion, and hospitality sectors.

In Singapore, the agency has been appointed as the PR agency for the streaming platform Disney+, with a focus on building brand equity through thoughtful storytelling and engaging a community of creators.A

In Malaysia, Gusto Collective secured three new account wins: Coach, the American luxury fashion brand; Onitsuka Tiger, the Japanese fashion label; and the upcoming Park Hyatt Kuala Lumpur - the first Park Hyatt hotel in Malaysia.

�We�re thrilled to be working with some of the world�s most influential and inspiring brands,� said Tjin Lee, Head of Southeast Asia at Gusto Collective.

�These wins are a testament to our team�s outstanding work, strong understanding of brand needs, and ability to craft narratives that resonate across markets. With deep regional expertise and cultural insight, we�re excited to help these iconic brands connect with their audiences in meaningful and impactful ways.�
Previous story

PRHK's panel discussion on "PR trends in the Year of the Snake"

Next story

Study Highlight: The 2025 Edelman Trust Barometer for Asia Pacific

You might also enjoy

Loretta
Moves

Loretta Lui takes helm of executive comms and PR

The global investment management organisation, Franklin Templeton, has promoted Loretta Lui as Director, Executive Communications and PR.

Relocating from Hong Kong to London, she now leads global executive communications for the firm, overseeing CEO communications, core narrative development, and strategic media engagement aligned with the organisation’s business priorities and industry developments.

Loretta first joined the company in 2013 and was most recently Deputy Head of Corporate Communications, APAC. She also brings industry experience from previous roles at Freshfields Bruckhaus Deringer and City of London. 

Grayling
Moves

Grayling promotes Account Director in Singapore

Shirley Kettler has been elevated to Account Director at Grayling.

In her new capacity, she will lead strategic corporate communications and integrated campaign management for a portfolio of B2B clients, driving communications programmes across key sectors. 

Tonic
Industry update

Tonic continues Australian growth with new client win

Trans-Tasman integrated communications agency, Tonic Communications, has been appointed by Brisbane-headquartered Morgans Financial, to lead PR for its annual fundraiser, Big Dry Friday.

Starting immediately, Tonic will drive national awareness and participation for the campaign, led by recently appointed Brisbane-based Media and Communications Director, Amelia Oberhardt. The work will highlight Big Dry Friday's impact on rural and regional Australian communities.

Amelia said: "Big Dry Friday is a hugely successful and important initiative that has raised more than $9.5 million over the past eight years.

"We’re thrilled to be supporting the campaign in 2026 and helping drive even greater awareness and participation nationally. It’s exactly the kind of meaningful work Tonic is passionate about delivering."