PR News

Gusto Collective secures new accounts in Singapore and Malaysia

Gusto Collective continues to expand its presence in Singapore and Malaysia with a series of new client wins across the lifestyle, fashion, and hospitality sectors.

In Singapore, the agency has been appointed as the PR agency for the streaming platform Disney+, with a focus on building brand equity through thoughtful storytelling and engaging a community of creators.A

In Malaysia, Gusto Collective secured three new account wins: Coach, the American luxury fashion brand; Onitsuka Tiger, the Japanese fashion label; and the upcoming Park Hyatt Kuala Lumpur - the first Park Hyatt hotel in Malaysia.

�We�re thrilled to be working with some of the world�s most influential and inspiring brands,� said Tjin Lee, Head of Southeast Asia at Gusto Collective.

�These wins are a testament to our team�s outstanding work, strong understanding of brand needs, and ability to craft narratives that resonate across markets. With deep regional expertise and cultural insight, we�re excited to help these iconic brands connect with their audiences in meaningful and impactful ways.�
Previous story

PRHK's panel discussion on "PR trends in the Year of the Snake"

Next story

Study Highlight: The 2025 Edelman Trust Barometer for Asia Pacific

You might also enjoy

Meranti
Moves

Meranti Green Steel promotes global comms leader

Katie Aung has stepped up to Director of Marketing and PR at Meranti Green Steel, a green iron and steel company with offices in Thailand, Singapore, and Oman. Based in Bangkok, she leads the company’s global marketing and communications strategy, overseeing PR activities across APAC, the Middle East, and Europe.

With more than 9 years of experience across APAC, Katie has held senior marketing and communications roles spanning the agency, corporate, and technology sectors.

Myfanwy
Moves

Myfanwy McGregor is appointed as Director Global Communications, Asia Pacific

Myfanwy McGregor has been welcomed to the Los Angeles Tourism & Convention Board as Director Global Communications, Asia Pacific. Based in Sydney, she will be overseeing communications strategy, execution, and agency management in key markets including Australia, New Zealand, Japan, Korea, and emerging markets across Southeast Asia. Prior to this role, she was the Co-Owner and Director of Adhesive PR for 10 years. Previous to that, Myf founded and headed up Frank PR, which opened in 2009 in Sydney, following three years that she spent working at their London HQ. She has over 20 years of Communications experience under her belt.
 

Opera
Moves

Opera Academy Singapore names new marcomms lead

Jon Tan has joined Opera Academy Singapore as Director of Marketing Communications. In this role, he will oversee the academy’s marketing outreach and strategic communications, as well as head the Chinese Opera and develop its portfolio.

Jon brings over 15 years of experience in communications strategy, digital marketing, and brand transformation, with previous roles at OrangeTee & Tie, ERA Singapore, Far East, and SEAT Singapore.