The Global Public Relations Conference & Festival Malaysia 2025 (GPRCFMY) was held at the World Trade Centre Kuala Lumpur from 13 to 15 November. Organised by the Public Relations Practitioners Society of Malaysia (PRactitioners), the event was officiated by the Sultan of Perak Darul Ridzuan, His Royal Highness Sultan Nazrin Muizzuddin Shah Ibni Almarhum Sultan Azlan Muhibbuddin Shah Al-Maghfur-Lah, with Malaysia’s Minister of Communications, YB Datuk Fahmi Fadzil, also in attendance. The three-day gathering brought together more than 500 communications professionals, media, academics, and students from across ASEAN, Africa, and Northeast Asia.
Under the theme “Humanity Amplified: Redefining Public Relations in the Age of Intelligence”, the programme featured plenary sessions, panel discussions, and masterclasses. Sessions explored critical topics such as trust in times of change, innovation, ethics in communication, leadership communications, cross-cultural messaging, influence, and the future of PR. Speakers included industry leaders such as Mohd Said Bani (Public Relations Consultants Association of Malaysia), Sri Idris Jala (PEMANDU Associates), Samsul Ariffin Zainuddin (Tenaga Nasional Berhad), Najmuddin Abdullah (Universiti Teknologi MARA), Farrah Naz Abd Karim (Media Prima), and Khairy Jamaluddin, former Minister of Health Malaysia.
Other highlights of the event included the launch of the PRactitioners website and the publication of the book Code of Ethics and Integrity in Public Relations, officiated by Her Royal Highness Tengku Permaisuri Hajah Norashikin, Permaisuri of Selangor.