PR and communications agency, GLOWBORED PR, has been appointed by Fitstop to lead national PR and media engagement, as the company enters a new phase of growth in 2025.
Under the new appointment, GLOWBORED PR will lead earned media strategy, brand storytelling, and ambassador alignment, leveraging its experience in retail, lifestyle, and performance-driven narratives.
Managing Director of GLOWBORED PR, Jeremy Hansen, said: "We're thrilled to once again partner with Fitstop - a truly future-focused brand that’s not just responding to fitness trends, but actively shaping them.
"This appointment comes at a time of significant momentum for Fitstop, and we look forward to supporting the brand’s mission to help everyday athletes move with purpose, challenge themselves, and become part of something bigger."