PR News

GLOWBORED PR to drive momentum for functional fitness brand

PR and communications agency, GLOWBORED PR, has been appointed by Fitstop to lead national PR and media engagement, as the company enters a new phase of growth in 2025.

Under the new appointment, GLOWBORED PR will lead earned media strategy, brand storytelling, and ambassador alignment, leveraging its experience in retail, lifestyle, and performance-driven narratives.

Managing Director of GLOWBORED PR, Jeremy Hansen, said: "We're thrilled to once again partner with Fitstop - a truly future-focused brand that’s not just responding to fitness trends, but actively shaping them.

"This appointment comes at a time of significant momentum for Fitstop, and we look forward to supporting the brand’s mission to help everyday athletes move with purpose, challenge themselves, and become part of something bigger."
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