Former McCann Worldgroup APAC CCO launches Ginkgo Communications

A new boutique PR and communications consultancy, Ginkgo Communications, has launched in Singapore.

Founded and led by Sam Strauss, the consultancy offers PR and communications strategy support across reputation management, brand positioning, executive profiling, thought leadership, and fractional Chief Communications Officer services to organisations across Asia Pacific.

Sam brings more than 15 years of experience across the marketing, media, advertising, and creative services industries, providing strategic communications, reputation management, and brand-building counsel to agencies and brands. She most recently served as Chief Communications Officer, APAC, at McCann Worldgroup.

"Businesses today are expected to move faster, adapt quicker and communicate more effectively than ever before. Yet the challenges they face, from transformation and AI adoption, to talent, growth and reputation, continue to increase in complexity," Sam said.

"Ginkgo Communications was founded to help organisations navigate that landscape, providing senior communications leadership through a model that is flexible, strategic and designed for the realities of modern business."