Former McCann Worldgroup APAC CCO launches Ginkgo Communications

Brazen MENA has announced four new client wins across fashion, lifestyle, retail and hospitality, spanning both B2C and B2B.

The agency is now leading communications for OnTheList, the members-only luxury flash-sales platform. The team has already worked on its first brief, driving visibility for the platform’s partnership with Le Creuset and delivering the brand’s celebrated Factory to Table sale to Dubai for the first time, with a VIP launch event for media and influencers.

Deepening its relationship with Al Tayer Insignia, the agency has added two further brands to its portfolio. Mamas & Papas, a British brand with more than 40 years of heritage, appointed Brazen MENA to lead the launch of its new Dubai Mall store, through a targeted media and influencer campaign that built awareness and drove footfall ahead of opening day.

USA brand Vuori, founded in 2015 and built around the active California lifestyle, has also appointed the agency to launch its first store in the UAE and GCC. The team will lead the launch of its regional PR strategy, introducing the brand to lifestyle and fashion audiences across the GCC.

On the B2B side, the agency has been retained by Trilight, a hospitality asset management company part of the global Al-Bahar Group. Brazen MENA’s remit covers strategic press office activity, executive profiling, and bilingual communications across English and Arabic media.

“We are trusted by the brands who lead, and these four are no exception, from a British household name with decades of heritage to one of the fastest-growing activewear brands in the world. We take their reputations as seriously as they do, and that is the partnership we are proud to build. There is a great deal more to come,” said Louise Jacobson (pictured), Managing Partner, Brazen MENA. 

Ipsos has appointed Marion Beyret as Chief Communications Officer.

Reporting to Deputy CEO, Alexandre Boissy, Marion is responsible for the group's global communications strategy, reputation and stakeholder engagement, while leading communications teams across its international markets.

She joins from Stellantis, where she led Communications and Public Affairs for Europe. Earlier in her career, she held communications leadership roles at Air France-KLM, within French government ministries and the Presidency of the French Republic, as well as in the media sector.

Alexandre commented, “Marion’s appointment strengthens our Group’s leadership. Her sharp strategic insight, deep expertise in corporate positioning, and extensive experience will be instrumental in elevating our capabilities. She will drive the enhancement of our expertise, the strengthening of our corporate narratives, and the amplification of our global communications impact across our markets.”  

Surya Nin has stepped into a new role as Director of Marketing and Communications at Anantara Ubud Bali Resort.

Based in Indonesia, she leads strategic communications, corporate branding and narrative, media relations, crisis communications, and events for the hotel. Surya moved from Viceroy Bali, where she spent more than seven years leading public relations and brand storytelling.