<span id="hs_cos_wrapper_name" class="hs_cos_wrapper hs_cos_wrapper_meta_field hs_cos_wrapper_type_text" style="" data-hs-cos-general-type="meta_field" data-hs-cos-type="text" >Brazen MENA nabs four wins across sectors</span>

Industry update

Brazen MENA nabs four wins across sectors

by Telum Media

8 June 2026 7:47 AM

2 mins read

Brazen MENA has announced four new client wins across fashion, lifestyle, retail and hospitality, spanning both B2C and B2B.

The agency is now leading communications for OnTheList, the members-only luxury flash-sales platform. The team has already worked on its first brief, driving visibility for the platform’s partnership with Le Creuset and delivering the brand’s celebrated Factory to Table sale to Dubai for the first time, with a VIP launch event for media and influencers.

Deepening its relationship with Al Tayer Insignia, the agency has added two further brands to its portfolio. Mamas & Papas, a British brand with more than 40 years of heritage, appointed Brazen MENA to lead the launch of its new Dubai Mall store, through a targeted media and influencer campaign that built awareness and drove footfall ahead of opening day.

USA brand Vuori, founded in 2015 and built around the active California lifestyle, has also appointed the agency to launch its first store in the UAE and GCC. The team will lead the launch of its regional PR strategy, introducing the brand to lifestyle and fashion audiences across the GCC.

On the B2B side, the agency has been retained by Trilight, a hospitality asset management company part of the global Al-Bahar Group. Brazen MENA’s remit covers strategic press office activity, executive profiling, and bilingual communications across English and Arabic media.

“We are trusted by the brands who lead, and these four are no exception, from a British household name with decades of heritage to one of the fastest-growing activewear brands in the world. We take their reputations as seriously as they do, and that is the partnership we are proud to build. There is a great deal more to come,” said Louise Jacobson (pictured), Managing Partner, Brazen MENA.

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