Tourism Fiji has appointed Havas Red to lead its PR and influencer activities in Australia, following a competitive pitch process.

Havas Red's remit includes creative PR campaigns, media relations, influencers, and brand partnerships that build on Fiji’s platform, 'Where Happiness Comes Naturally'.

It joins sister agencies, Havas Host and Havas Media, in forming the destination’s Australian agency village.

Tourism Fiji's CEO, Brent Hill, said: "Havas Red showed a thoughtful and creative approach to our challenges, which unearthed unexpected stories, and reasons, for Australians to choose Fiji as their next or return travel destination. Their ideas were designed to cut through in culture and the evolving media environment.

"The team at Havas Red have proven capability in helping tourism brands land ideas that truly represent their unique brand positioning, and we’re excited to build those ideas together and continue to show a different side to Fiji."

Independent full-service communications agency, Agent99, has announced a string of new consumer client wins across the wellness and lifestyle space:

• The agency has added Jumble & Co to its roster and will spearhead a multi-channel campaign blending earned media, influencer engagement, and a launch event for the stationary brand's new collection, 'Mindfully Yours'.
• Recovery and performance clinic network, Cryo Science, has appointed the agency to launch its flagship Sydney location and educate Australians on the physical and mental benefits of cryotherapy.
• Online will-writing platform, Safewill, has enlisted Agent99 to deliver a national awareness campaign for their Free Wills Fortnight initiative.

Founder and Director of Agent99, Sharon Zeev Poole, said: "These partnerships reflect the growing demand for brands that speak to both physical and mental wellbeing. Wellness is no longer a niche, it's an everyday priority for Australians, and we're thrilled to be working with clients at the forefront of this shift."

In addition to the new appointments, Agent99 has also celebrated the continuation of a number of client relationships, with ASICS, California Wines, and Product of the Year re-signing new campaigns with the agency.

Fiona Ivits has started a role as Communications Lead at Lock the Gate Alliance. Prior to this, Fiona held a number of comms roles within the advocacy and NFP sectors, including at Greenpeace Australia Pacific and The Climate Council.