Golin has launched First Answer, an AI visibility platform designed to give brands insights on how ChatGPT, Gemini, Perplexity and other AI systems describe them to users.
 
The platform addresses how up to 90 per cent of AI search results come from earned media citations and decreases the risk brands face of having their stories shaped by outdated information, competitor messaging, or AI-generated errors. 
 
“AI systems now determine which brands succeed by prioritising earned media as their most trusted source,” said Jack Barbour, EVP and AI Lead at Golin New York. “When ChatGPT, Gemini, or Perplexity answers questions about your brand, up to 90% of their citations come from earned media sources—not your website. First Answer ensures AI platforms see optimised, accurate, and strategically positioned content, giving our clients clear advantages.”
 
First Answer provides AI optimisation by analysing brand presence across various AI platforms, providing visibility and sentiment evaluation and identification of media outlets, social sites, and owned pages that drive citations. It also looks to increase positive AI visibility through AI-optimised content.

 
 

Lanson Place Causeway Bay has welcomed Scarlett Chan as Marketing Communications Manager. In her new role, she supports strategic marketing initiatives, oversees digital platforms and agency collaborations, and drives content development to strengthen brand visibility and engagement across channels.

Based in Hong Kong, Scarlett brings comms and marketing experience from hospitality brands including Hyatt Regency Hong Kong, Tsim Sha Tsui and Hotel ICON.

Lex Comms, a new independent PR consultancy, has launched in Dubai, founded by former Brazen MENA Comms Director, Alexia Lawrence-Jones. With almost two decades' experience across the UAE, UK and Europe, Alexia is an award-winning PR expert, with experience spanning beauty, health & wellness, hospitality, fashion, fitness, food & drink, FMCG, and travel.

As a lifestyle-focused firm, Lex Comms is designed to help clients stand out through its ‘consult, create, communicate’ approach. By utilising in-depth insights, it aims to develop strategies and stories that deliver clarity, connection, and lasting impact, while ensuring clients are represented with focus and care for stronger results.

“I’m excited to be bringing a new kind of offering to the Dubai comms landscape – one I feel brands need in today’s cluttered world. I launched Lex Comms because I believe the best results come when communication is simple, strategic, and delivered with conviction. Our ethos - ‘communicate better’ - isn’t just something we say, it’s something we live, breathe, and do. At the end of the day, better communication means better business results - stronger visibility, deeper trust, and lasting impact," said Alexia.