FleishmanHillard Korea signs MOU to bolster advisory for listed companies

Vero has entered into a partnership with the Centre for Journalism and Trauma Asia Pacific (CJT), under which the agency will provide pro bono communications and implementation support for CJT’s “Not Alone. Not Silenced” campaign.

The campaign aims to support journalists in managing online hate speech, cyberbullying, and threats through a 10-month fellowship programme, including webinars, in-person workshops, and remote mentorship.

“Journalists today are working under increasing pressure, both professionally and emotionally,” said Nitikarn Ladasathean, Media Relations Director at Vero in Thailand. “Through this collaboration with the Centre for Journalism and Trauma Asia Pacific, Vero aims to contribute to a more sustainable media ecosystem by supporting journalists beyond just the stories they produce.”

Mutant has expanded its service offering with the launch of Mutant MICE, a regional practice focused on meetings, incentives, conferences and exhibitions (MICE) across Asia. The new unit formalises work the agency has been delivering across the business events sector over the past year.

Mutant MICE provides public relations, content, social media and stakeholder engagement support to organisers, brands, and destinations.

The agency said the move reflects increasing competition and complexity in Southeast Asia’s MICE landscape, with clients under greater pressure to demonstrate return on investment, including tourism and trade impact, delegate conversion and industry influence.

“The MICE sector sits at the intersection of business, culture, travel and economic opportunity, and brands and destinations need a communications partner that understands not just the event, but the ecosystem around it,” said Lina Marican, Regional Managing Director of Mutant. “Mutant MICE brings strategic clarity, earned creativity and on-ground discipline to help our clients stand out and scale their impact.”

Mutant MICE will support regional and global clients seeking a communications-led approach to business events. The agency was most recently appointed to support the Malaysian International Food & Beverage Fair and previously worked with events such as Business China, Tech Week Singapore, the Singapore International Film Festival (SGIFF), Cirque du Soleil’s KOOZA Singapore, and the Abu Dhabi Infrastructure Summit (ADIS).

Independent PR agency, Undertow Media, has been appointed as ghd's retained PR agency in New Zealand, following a competitive pitch.

The agency will handle all earned media - from launches and reviews to brand storytelling - with a brief that's equal parts beauty and tech.

Managing Director at ghd, Stephanie Leathers, said: "We’re doubling down on New Zealand - not just showing up for launch moments, but building real momentum year-round.

"New Zealand is a focus market for us and Undertow brought sharp thinking on what cuts through locally, plus a clear approach to building consistent, high-impact earned coverage that supports our growth here."