PR News
ghd

Undertow Media expands its beauty and lifestyle portfolio

Independent PR agency, Undertow Media, has been appointed as ghd's retained PR agency in New Zealand, following a competitive pitch.

The agency will handle all earned media - from launches and reviews to brand storytelling - with a brief that's equal parts beauty and tech.

Managing Director at ghd, Stephanie Leathers, said: "We’re doubling down on New Zealand - not just showing up for launch moments, but building real momentum year-round.

"New Zealand is a focus market for us and Undertow brought sharp thinking on what cuts through locally, plus a clear approach to building consistent, high-impact earned coverage that supports our growth here."

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Vero
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Vero partners CJT on pro bono communications support

Vero has entered into a partnership with the Centre for Journalism and Trauma Asia Pacific (CJT), under which the agency will provide pro bono communications and implementation support for CJT’s “Not Alone. Not Silenced” campaign.

The campaign aims to support journalists in managing online hate speech, cyberbullying, and threats through a 10-month fellowship programme, including webinars, in-person workshops, and remote mentorship.

“Journalists today are working under increasing pressure, both professionally and emotionally,” said Nitikarn Ladasathean, Media Relations Director at Vero in Thailand. “Through this collaboration with the Centre for Journalism and Trauma Asia Pacific, Vero aims to contribute to a more sustainable media ecosystem by supporting journalists beyond just the stories they produce.”

Jennifer
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Jennifer Durante to head comms at NFP ogranisation

Jennifer Durante has commenced a new chapter as Head of Communications at SpinalCure Australia. She continues her career in the not-for-profit space after almost a decade at Melanoma Institute Australia, most recently as Director, Community & Engagement.

Backed by over 30 years' experience, Jennifer started her career in journalism before swapping to comms. She's spent two decades operating her own communications consultancy and has served clients across various sectors, including government, health, and construction.

Jennifer said: “I am delighted to join the SpinalCure Australia team at a pivotal time for the groundbreaking Australian-led research into finding a cure for spinal cord injuries.

“Raising community, government and philanthropic awareness about this critical area of medical and scientific research, as well as the extraordinary vision of SpinalCure Australia which is fuelling this research, will help change the future for those with spinal cord injuries.”

Kathleen
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Kathleen Quéré steps up as PR and Community Manager

Kathleen Quéré has taken on a new role as PR and Community Manager at InvestorKit. She has been at the investment firm since September 2025, initially as Content and Community Manager, following a stint at The PR Hub.

Kathleen brings PR experience built up over the years across various agencies, including We Are Different, COMPASS STUDIO, Agent99 Public Relations, and The 6AM Agency.