Expanded agency role for Tooba Khan in Dubai

Tooba Khan has been promoted to Associate Account Director at Katch International. In this role, she leads the strategic direction and execution of public relations for a portfolio of clients across the hospitality, F&B, entertainment, and lifestyle sectors.

In the hospitality space, she manages PR for hotels and resorts, including Rixos Hotels, FIVE LUXE JBR, Centara Hotels & Resorts in Dubai and the Maldives, as well as Al Habtoor Polo Resort Dubai.

On the F&B front, Tooba oversees communications for a mix of fine dining and fast-casual concepts such as Alaya, LYLA, and Adaline in DIFC, Revolver Dubai, and Cupbob, while also driving strategic positioning for Global Restaurant Investment Forum (GRIF), an industry platform that connects culinary leaders and investors.

Within the entertainment and events sector, she spearheads PR for large-scale concepts and experiences such as FIVE Entertainment’s Pacha ICONS and Bohemia Beach Club, alongside cultural activations including Dubai Comedy Festival.

In addition, over the past two years with Katch International, Tooba has delivered campaigns for flagship projects such as the MICHELIN Guide Abu Dhabi Ceremony and Festival 2024, LIWA Village 2023 and 2024, and the Hot Wheels Monster Truck Live Glow Party 2024.

Beyond client servicing, she is also tasked with playing a key role in driving new business opportunities for the agency, contributing to pitches, shaping proposals, and identifying growth prospects across hospitality, lifestyle, and entertainment sectors.

Group PR Director, Dhara Bhatia, commented, “It’s been such a pleasure working with Tooba over the past two years and witnessing her growth first-hand. She has consistently stepped up, built a strong team, and established herself as a trusted lead across hospitality, F&B, entertainment, and lifestyle. Tooba is switched on, dependable, and always there to support her team, qualities that define her as a strong leader. We’re excited to welcome her into the management team and look forward to her playing a key role in driving the agency’s growth and future success.”

“I’m truly excited to take on this role with Katch International and continue leading impactful campaigns for some of the region’s most dynamic brands. Over the past two years, I’ve had the privilege of working across hospitality, F&B, entertainment, and lifestyle, and I’m proud to be supported by a talented team that brings creativity and passion to everything we do. Together, we look forward to delivering even more innovative, results-driven work that strengthens our clients’ voices and pushes the boundaries of PR in the region,” said Tooba on her promotion.

Prior to joining Katch International in 2023, Tooba brought PR and influencer management experience from agencies including DAC Communications and Seven Media.