Excellera acquires Instinctif Partners MENA, now operates as IP Excellera

Not-for-profit specialist engagement agency, Fifty Acres, has joined forces with conference convener, Arinex, to deliver the global Women Deliver Conference from the 27th April at the Melbourne Convention Centre.

Fifty Acres has been tapped to lead media engagement and publicity for the conference, securing coverage across Africa, the US, the UK, Asia, and Australia. In addition, teams from both agencies are working together on managing the conference's scholarship program, developing the media strategy, and preparing the crisis management plan for the conference.

Fifty Acres CEO Jo Scard said it has been a wonderful experience for the team to be involved in such an impactful conference, building on our experience in the not-for-profit space.

 Alae Khaldi has joined Rosewood Hotels & Resorts as Cluster Director of Communications. Moving to Saudi Arabia from Bali, he is responsible for leading integrated marketing, communications, digital and visual content efforts for the pre-opening of several Rosewood properties: Rosewood AMAALA and Rosewood Red Sea. 

In Bali, Alae was a Multi-Property Director of Marketing Communications for The St.Regis and The Luxury Collection. Before that, he was in comms roles with Banyan Tree Group in Thailand and Morocco.

On his appointment, Alae said, “Rosewood has always stood apart for the way it tells stories that feel considered and deeply rooted in place. To join the brand at this moment, and to help shape the narratives of two new destinations in Saudi Arabia, is both a responsibility and a privilege. I’ve been deeply impressed by the country, its culture, and its vision for the years ahead. I’m excited to contribute to building experiences and communications that honor that spirit and carry Rosewood’s philosophy forward with care.” 

Retro 9, the specialist automotive brand dedicated to the meticulous restoration and refinement of premium segment cars, has appointed Current Global MENAT as its PR partner across the GCC.

The agency is tasked with leading Retro 9’s external communications, delivering an earned-first strategy rooted in storytelling, craftsmanship, and cultural relevance. The partnership is aimed at spotlighting Retro 9’s rare approach to restoring iconic classic cars, its quality standards, and its deliberately limited output across key regional markets.

Peter Jacob, Managing Director, Current Global MENAT, said: “Retro 9 is built on a genuine love for classic cars and a deep respect for the craft behind them. Every restoration is approached with patience, precision and pride, balancing automotive history with modern craftsmanship. What stands out just as much is a team that understands the value of storytelling and the role PR can play in building long-term brand equity, not just short-term visibility. We’re excited to partner with a passionate local business that sees communications as an integral part of its growth journey and to help bring its story to the region’s discerning collectors and automotive purists.”

Danial Mausoof, Founder of Retro 9, said: “Retro 9 was conceived as an automotive house, not a traditional restoration business. As we move the brand to the next phase, Current Global will play a key role in helping us tell that story thoughtfully, with the depth and restraint it deserves.”