Retro 9, an automotive company dedicated to the meticulous restoration and refinement of premium segment cars, has appointed Current Global MENAT as its PR partner across the GCC.
The agency is tasked with leading Retro 9’s external communications, delivering an earned-first strategy rooted in storytelling, craftsmanship, and cultural relevance. The partnership is aimed at spotlighting Retro 9’s rare approach to restoring iconic classic cars, its quality standards, and its deliberately limited output across key regional markets.
Peter Jacob, Managing Director, Current Global MENAT, said: “Retro 9 is built on a genuine love for classic cars and a deep respect for the craft behind them. Every restoration is approached with patience, precision and pride, balancing automotive history with modern craftsmanship. What stands out just as much is a team that understands the value of storytelling and the role PR can play in building long-term brand equity, not just short-term visibility. We’re excited to partner with a passionate local business that sees communications as an integral part of its growth journey and to help bring its story to the region’s discerning collectors and automotive purists.”
Danial Mausoof, Founder of Retro 9, said: “Retro 9 was conceived as an automotive house, not a traditional restoration business. As we move the brand to the next phase, Current Global will play a key role in helping us tell that story thoughtfully, with the depth and restraint it deserves.”
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