Current Global MENAT drives PR for auto restoration company

Not-for-profit specialist engagement agency, Fifty Acres, has joined forces with conference convener, Arinex, to deliver the global Women Deliver Conference from the 27th April at the Melbourne Convention Centre.

Fifty Acres has been tapped to lead media engagement and publicity for the conference, securing coverage across Africa, the US, the UK, Asia, and Australia. In addition, teams from both agencies are working together on managing the conference's scholarship program, developing the media strategy, and preparing the crisis management plan for the conference.

Fifty Acres CEO Jo Scard said it has been a wonderful experience for the team to be involved in such an impactful conference, building on our experience in the not-for-profit space.

 Alae Khaldi has joined Rosewood Hotels & Resorts as Cluster Director of Communications. Moving to Saudi Arabia from Bali, he is responsible for leading integrated marketing, communications, digital and visual content efforts for the pre-opening of several Rosewood properties: Rosewood AMAALA and Rosewood Red Sea. 

In Bali, Alae was a Multi-Property Director of Marketing Communications for The St.Regis and The Luxury Collection. Before that, he was in comms roles with Banyan Tree Group in Thailand and Morocco.

On his appointment, Alae said, “Rosewood has always stood apart for the way it tells stories that feel considered and deeply rooted in place. To join the brand at this moment, and to help shape the narratives of two new destinations in Saudi Arabia, is both a responsibility and a privilege. I’ve been deeply impressed by the country, its culture, and its vision for the years ahead. I’m excited to contribute to building experiences and communications that honor that spirit and carry Rosewood’s philosophy forward with care.” 

W Communications has launched in Malaysia with a dedicated in-market team, appointing Kiersten Chaik as Country Manager to drive growth.

The Malaysia operation will provide senior counsel across consumer, corporate and integrated communications, working closely with W’s Singapore headquarters to deliver regional support. The expansion forms part of the agency’s broader APAC growth plans and includes the development of an expanded in-market presence as operations scale. 

Kiersten brings over 15 years of experience in agency and strategic communications. She previously spent more than seven years at BCW, where she served as Executive Vice President, Managing Director and Market Lead, overseeing consumer and corporate mandates, brand launches, executive visibility and multi-market delivery.

Earlier in her career, she worked across consumer brand and technology accounts, alongside crisis and reputation planning. She also founded a boutique consultancy focused on crisis and strategic advisory, in addition to executive training programmes.

“Malaysia is a market where reputation, culture and commercial ambition intersect in ways that demand both local acuity and regional consistency,” said Robin Chang, General Manager, APAC, W Communications Asia. “We’re seeing more regional decision-making and investment concentrate here, and clients want senior counsel that can move at speed. This expansion gives us a sharper Malaysia lens while staying tightly connected to our APAC engine in delivering integrated work across markets without friction.” 

Commenting on her appointment, Kiersten said, “I’m excited to take on this role and to build W Malaysia with real momentum. This is a market where consumers are quick to choose, quicker to switch, and brutally honest about what feels real. We’ll bring sharp local insight, integrated execution across earned, social and creators, and creative ideas that people actually want to talk about. The aim is simple: make brands more relevant, more loved, and ready to grow.”