Event Wrap-up: Telum Talks to: CNA938

M+C Saatchi Sport & Entertainment has been appointed global PR agency of record for HUGO BOSS’s brands, BOSS and HUGO.

The agency will support BOSS and HUGO’s brand communications team to help define brand communications directives globally and across key markets including the UK, US, and DACH.

M+C Saatchi Sport & Entertainment will work for BOSS and HUGO on product and campaign launches, sporting partnerships, fashion shows, global events, retail activations, and store openings. The agency will also help support the brands’ positioning across fashion, sport, and culture through earned media, strategic partnerships, and editorial opportunities.

James Foster, SVP Global Marketing at HUGO BOSS, said: "As we look to accelerate the next phase of growth for our brands, it was important to find an accomplished, like-minded partner that could bring together strategic thinking, cultural expertise and international scale.

“M+C Saatchi Sport & Entertainment demonstrated a deep understanding of our brands, our vision and the audiences we want to reach. Their experience across fashion, sport and culture, combined with a truly connected global approach, made them the ideal partner as we continue to strengthen the presence and perception of BOSS and HUGO worldwide."

Laura Coller, UK CEO of M+C Saatchi Sport & Entertainment, said: "As two of the world’s most recognisable premium fashion and lifestyle brands, BOSS and HUGO represent a significant addition to our portfolio. We can’t wait to start our journey with the team and evolve and expand these iconic brands into new and exciting spaces together.”

Robin Clarke, Global CEO of M+C Saatchi Sport & Entertainment said, “Leading both global and local responsibilities through one integrated international team is a key strength of ours, and we're excited to be part of bringing the vision of BOSS and HUGO to life in markets around the world." 

FTI Consulting has announced a series of senior appointments to the financial communications and special situations practice within its strategic communications segment across Asia.

Kainoa Blaisdell has rejoined FTI Consulting as a Managing Director in Singapore as previously reported on Telum.

Joining Kainoa in Singapore is Justin Teh, who has also returned to the consultancy as Senior Director. He brings experience advising on multi-stakeholder transactions, including M&A, IPOs, activism defence, and restructurings. In his new role, Justin also supports clients with investor relations programmes, as well as advises asset and wealth management firms across the region on issues management and corporate reputation strategies.

In Hong Kong, Rita Fong has been promoted to Managing Director. Her remit includes leading financial communications engagements in Hong Kong, specialising in deal advisory, investor relations, and crisis management for listed companies. Rita will also advise clients on a range of M&A and special situations, including shareholder disputes, activism, proxy fights, hostile takeovers, and restructurings.

The appointments build on the arrival of Jason Leow as a Senior Managing Director based in Singapore in December 2025, as previously reported on Telum.

“These appointments and the promotion of Rita underscore our commitment to building the strongest financial communications and special situations bench in Asia,” said Tom Evrard, Head of Strategic Communications, Asia at FTI Consulting.

“Kainoa and Justin both bring deep sector expertise and proven track records in advising clients through complex transactions and reputation challenges. Combined with Jason’s market leadership and Rita’s extensive transaction experience, we are exceptionally well-positioned to help clients navigate Asia’s highly dynamic transaction landscape. With increasing deal complexity, cross-border activity, and heightened regulatory scrutiny, clients need advisors who truly understand - and that is exactly what this team brings.”

Mark McCall, Global Head of Strategic Communications at FTI Consulting, added: “In an environment of heightened deal activity, aggressive shareholder scrutiny and complex special situations, clients demand advisors who can move with precision, speed and deep market intelligence.

“This strengthened team in Asia significantly enhances our global M&A and activism offering, delivering seamless cross-border support and data-driven strategies that protect and create value for clients. As Asia remains a critical driver of global deal flow, this integrated capability ensures clients receive regionally nuanced counsel across the full transaction lifecycle.” 

Moomoo has made several communications appointments, including Yvette Lim (pictured left) joining as Regional Head of Corporate Affairs. Based in Singapore, she leads communications, strategic partnerships, and investor education across Southeast Asia.

Most recently, Yvette served as Fractional Chief Communications Officer at AI-native startup, UseKase. Prior to that, she was Managing Director at FGS Global in Singapore, advising clients across sectors including financial services, healthcare, private equity, and offshore, marine, and energy engineering on corporate affairs, reputation, and strategic communications.

Earlier in her career, Yvette spent five years in Copenhagen with Saxo Bank as Head of Strategic Communications and PR APAC, where she led global strategic communications initiatives and established the bank’s APAC communications function.

Commenting on her appointment, Yvette said, “Having spent five years with Saxo Bank in Copenhagen, I got to see and experience first-hand the dynamism of fintech firms in the field of trading and investing. What has stayed with me throughout my career is a passion for helping organisations in dynamic sectors build the trust, credibility and stakeholder relationships that enable sustainable growth.”

“Moomoo has already built a strong product and a meaningful presence across Southeast Asia. I'm excited to help build a corporate affairs function that strengthens its reputation, deepens its partnerships and supports the company's next phase of growth.”

The company has also appointed Kok Kuan Hui (pictured right) as Communications Manager, Malaysia. Based in Kuala Lumpur, she leads communications for the Malaysian market, with responsibility for media relations, executive positioning, thought leadership, corporate storytelling, and investor education initiatives that support the company's growth and reputation.

Kuan Hui brings more than six years of experience in strategic communications and public relations, having worked across the financial services, technology, and consumer sectors. Prior to joining Moomoo, she held communications roles at Ariff Communications and GO Communications, where she advised clients on reputation management, media strategy, integrated campaigns, and stakeholder engagement.

“As investing becomes increasingly accessible, the role of communications extends beyond awareness-building to helping people navigate markets and financial decisions with greater confidence and clarity,” said Kuan Hui. “I am excited by the opportunity to shape conversations around investing and contribute to a more informed investing community in Malaysia.”

She added, “Moomoo sits at the intersection of finance, technology and education - three areas that are reshaping how people engage with investing today. I look forward to strengthening the company's profile in Malaysia through meaningful storytelling, strong stakeholder relationships and impactful thought leadership initiatives.”