Ethiopian Airlines names Singapore and ANZ AOR

Ellerton & Co. has been appointed by Ethiopian Airlines as its agency of record (AOR) for Singapore, Australia and New Zealand.
The agency will lead efforts to humanise the brand across key markets, tapping into shared values and highlighting Ethiopia not just as a destination, but as a story worth discovering.

“Our planes may carry passengers across continents, but it’s our people who carry their hopes and dreams. That spirit of care defines who we are - from helping a family in crisis to welcoming pets in the cabin. As Ethiopia opens up and its economy accelerates, there’s a growing world of opportunity for both business and leisure," said Engineer Telila Deressa Gutema, Regional Manager, Ethiopian Airlines. 
 
"We’re investing in our fleet and our people to meet that demand - and we can’t wait to share the spirit of Ethiopian hospitality with more travellers from Singapore, Australia, and New Zealand.”
 
"Ethiopia is a country that many in Asia don’t know much about, but it’s unforgettable once you do,” said Oliver Ellerton, Founder of Ellerton & Co. “Our job is to tell these stories, to bring out the warmth and soul of both the airline and the country it represents.”

Ethiopian Airlines joins the agency's dedicated Hospitality & Travel practice, which also includes EHL Hospitality Business School, Andermatt Swiss Alps, and Smiling Gecko Cambodia.