Aaron Tan has joined FleishmanHillard as Auto Practice Lead and Account Director, bringing experience across branding, communications, marketing and digital strategy.

Based in Singapore, he has accumulated more than 15 years of experience, having previously held senior roles at agencies including The Ate Group and W Communications.

Alexa Cheah has joined W Kuala Lumpur as Marketing Communications Manager. In her new role, she manages the hotel’s brand and communications efforts, including media relations, corporate communications and reputation, events, social media, as well as beverage and food marketing, working alongside the Director of Marketing Communications.

Her prior experience includes roles at Grand Hyatt Kuala Lumpur, followed by Hyatt Hotels in Malaysia, where she contributed to brand campaigns, hotel openings, and cross-property initiatives in the cluster marketing team.