EternityX has appointed new leaders across multiple markets, driving integrated solutions of PilotX, MediaX and NaviX, which service includes public relations and content strategy.
In Malaysia, Meera Thuraivel has been appointed Managing Director. She has accumulated more than two decades of industry experience across luxury beauty, fashion, automotive, personal care, entertainment and jewellery.
In the same market, Thresa Thian has been named Executive Director. She brings more than two decades of experience in digital media, social listening and strategic partnerships to her new role. The firm also onboarded Valerie Tan as a Senior Client Growth Manager.
Based in Thailand, Chalida Raksanaves steps into the role of Business Development Director, while Nitiwat Jiraphatthasiri starts as Senior Business Development Manager.
The firm also welcomes Simon Zhong and Celin Chen as Head of Insights & Product Innovation in Guangzhou and Deputy GM in Shanghai, respectively.
Charlene Ree, CEO of EternityX, said, “This is more than geographic expansion, it’s a strategic scale-up of our leadership capability to unlock the next phase of growth. We’re investing in market-makers who bring deep local knowledge and regional vision, empowering them to lead with precision and purpose. As global brands navigate the growing complexity of the China opportunity, EternityX provides the clarity, tools, and talent to help them succeed.”
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