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Industry update

Vietnamese resort taps Montieth SPRG to drive APAC marcomms

by Telum Media
21 May 2025 4:00 PM
1 min read
Montieth SPRG has been appointed the integrated communications and marketing agency for Hoiana Resort & Golf (Hoiana), an upscale integrated resort located in Central Vietnam. This collaboration comes as the resort property puts its focus on strengthening its positioning as an all-in-one destination for entertainment, leisure, and businesses in Asia.
 
Montieth SPRG will lead an integrated communications programme for Hoiana in key APAC markets, including Hong Kong and Singapore. The agency will support the resort's comms goals through corporate communications, media relations, corporate profile advisory, and influencer partnerships to drive visits to the resort property. 

“Advising on corporate reputation and managing influencer programmes will be key to boosting Hoiana’s profile and generating demand across APAC for Vietnam's luxury travel sector," commented Montieth Illingworth, Co-CEO and Founder of Montieth SPRG. "Our deep regional expertise uniquely positions us to amplify Hoiana's vision. We'll focus on Asia’s key markets and crafting compelling narratives that reflect both Hoiana's ambition and the exceptional experiences it offers."

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