Ellerton & Co. has launched a European practice based in Switzerland. The new practice is designed to support European companies expanding into Asia and Asian companies entering Europe, while also helping European clients to build their brands within the region.
The practice offers services including strategic communications, media engagement, public affairs and integrated marketing, while working closely with the agency’s Singapore headquarters and offices across Asia.
Alongside the expansion, Gloria Montgomery has been named Europe lead. She brings strategic communications and public affairs experience from organisations including the United Nations and Amnesty International.
Commenting on the expansion, Oliver Ellerton, Managing Partner of Ellerton & Co., said, “Most of our European clients tell us the same thing — they see the Asian growth opportunity clearly, but they don’t have a marketing team in Singapore or Jakarta, let alone in Hanoi or Manila. They need a partner who can be their team on the ground: localising messaging, working in their time zones, and helping them earn credibility in markets that don’t reward generic playbooks. Switzerland is the right place to anchor that practice. It’s where a meaningful share of our clients already sit, and it gives us the right footing for the rest of Europe. Gloria has the calibre to lead this chapter.”