PR News
Ellerton & Co. enters India with new leadership

Ellerton & Co. enters India with new leadership

Ellerton & Co. has announced its expansion into India with the appointment of Sanil Shirsat as its India lead.

Bringing over 12 years of experience, Sanil is responsible for establishing Ellerton & Co.’s presence, driving growth, and delivering communications strategies for clients in the Indian market.

“Our expansion into India is a pivotal moment for Ellerton & Co.,” said Prayaank Gupta, Executive Director.

“It not only strengthens our footprint but also launches our Greater Southeast Asia vision, spanning East Asia, India, the Middle East, and ASEAN. This move follows a strong run of new business wins across key client sectors, including a number of India mandates. The goal is to connect Southeast Asia and India, two regions with strong synergies, offering our clients unparalleled access and expertise across these interconnected markets,” Prayaank said.

“I am incredibly excited to lead Ellerton & Co.’s charge into India,” Sanil stated. “The synergy between India and Southeast Asia presents an immense opportunity for brands to forge powerful cross-border connections. In a future-obsessed world, understanding cross-cultural dynamics is critical. I look forward to building a practice that serves as a strategic bridge between these vibrant regions, helping our clients navigate diverse audiences and achieve their most ambitious goals. I am also excited to collaborate with colleagues across other key markets, ensuring our clients benefit from truly integrated regional expertise.”

Previous story

ByteDance director moves to POP MART to lead global corp comms

Next story

Peta Forrest joins health space as Communications & Engagement Lead

You might also enjoy

Navender
Moves

Navender Kaur picks up new senior comms role

Hilton has appointed Navender Kaur as Director of Public Relations and Communications (National Marketing Office). Based in Malaysia, she leads integrated PR and communications across Hilton’s portfolio, driving brand visibility, media engagement, and storytelling.

Navender brings industry experience from her previous roles at A Famosa Resort Melaka, Swiss Garden Hotel & Residences Melaka, Swiss-Garden International and Big Bad Wolf Books.

She transitioned from a legal background into public relations more than a decade ago, and has since built a track record in strengthening brand presence and ensuring Hilton’s communications remain confident, consistent and aligned with its brand identity.

Raffles
Industry update

Raffles Hotels & Resorts appoints regional PR agency for Asia

COMPANION COMMUNICATIONS has been appointed as the regional agency for Raffles Hotels & Resorts. The mandate encompasses public relations, marketing communications, strategic advisory, storytelling, partnerships, content creation, and crisis support for Raffles Hotels & Resorts in the Asian region.

This announcement comes after key hospitality wins at COMPANION in recent months, including the launch of Capella at Galaxy Macau in Macau, the launch of Andaz One Bangkok in Thailand, and the global retainer for Island Shangri-La in Hong Kong. In addition, the agency has held the regional PR retainer account for Fairmont Hotels & Resorts for the past two years. 

Commenting on the news, Dominique Backhouse, Managing Director of COMPANION, remarked, "COMPANION leverages local knowledge and deep industry insights to give clients a competitive edge. We are thrilled to be appointed by Raffles Hotels & Resorts, a leader of hospitality globally, as we continue to work with some of the best brands within the sector."

Chaumet
Moves

Chaumet welcomes new regional marcomms manager

Clayton Lau has joined Chaumet as Marketing and Communications Manager, Southeast Asia.

Bringing more than seven years of experience in luxury brand communications, he leads public relations activities across the region, including media relations, global communications localisation, influencer engagement, and content development. He also supports boutique activations, client experiences, and strategic partnerships.

Clayton most recently served as Public Relations Manager at Cartier, where he led the brand’s public relations efforts in Singapore, including media relations, regional and international press trips, and special events.