Ellerton & Co. has announced its expansion into India with the appointment of Sanil Shirsat as its India lead.
Bringing over 12 years of experience, Sanil is responsible for establishing Ellerton & Co.’s presence, driving growth, and delivering communications strategies for clients in the Indian market.
“Our expansion into India is a pivotal moment for Ellerton & Co.,” said Prayaank Gupta, Executive Director.
“It not only strengthens our footprint but also launches our Greater Southeast Asia vision, spanning East Asia, India, the Middle East, and ASEAN. This move follows a strong run of new business wins across key client sectors, including a number of India mandates. The goal is to connect Southeast Asia and India, two regions with strong synergies, offering our clients unparalleled access and expertise across these interconnected markets,” Prayaank said.
“I am incredibly excited to lead Ellerton & Co.’s charge into India,” Sanil stated. “The synergy between India and Southeast Asia presents an immense opportunity for brands to forge powerful cross-border connections. In a future-obsessed world, understanding cross-cultural dynamics is critical. I look forward to building a practice that serves as a strategic bridge between these vibrant regions, helping our clients navigate diverse audiences and achieve their most ambitious goals. I am also excited to collaborate with colleagues across other key markets, ensuring our clients benefit from truly integrated regional expertise.”
The 17th edition of the MEPRA Awards announced its 2025 winners on 27 November, recognising work demonstrating strategic thinking, creativity, effective storytelling and measurable impact. The awards highlighted achievements in brand reputation, integrated communications and strategic narrative development, reflecting how agencies are adapting to a rapidly changing communications landscape.
