Brisbane-based independent agency, Elevate Communication, has strengthened its leadership with the appointment of Amanda Gormley as General Manager.
In her expanded role, Amanda will lead agency operations and help shape Elevate's national growth strategy, working closely with Founder and Managing Director, Mel Deacon, to deepen client partnerships, drive performance, and continue building the team.
Amanda joined Elevate Communications in October 2025 as Communications Director, bringing more than 18 years' experience in strategic communications, reputation and issues management, executive positioning, and leading campaigns. She's previously held senior roles across agencies in Australia and London.
The announcement follows a string of new client wins for the agency, including its appointment to the Queensland Government communications panel, alongside new clients New Holland Australia and New Zealand, Veterans First Consulting, Scouts Queensland, Christie Spaces, and Townsville Hospital.
Mel said the appointment reflects Amanda's impact and the agency's momentum: "Amanda has made a strong impression from day one, bringing strategic clarity, energy and leadership across our team and clients.
"This appointment recognises the role she is already playing in the business and positions us strongly for what’s ahead, particularly as we expand our work across government and national clients."
Amanda said the opportunity to step into the role comes at an exciting time for the agency: "Elevate is a business with strong foundations, a talented team and real momentum,” she said
"Securing a place on the Queensland Government panel is an important milestone, and I’m looking forward to building on that, continuing to deliver meaningful outcomes for our clients while supporting the team as we grow."
(Pictured: Amanda Gormley and Mel Deacon)