Skyrocket Studios has elevated Edrine Lyra Sta. Ana to Senior PR Manager.
In her role, she leads strategic communications, corporate storytelling, media relations, executive thought leadership, digital communications, events, and integrated campaigns for clients in the Philippines and across international markets.
Lyra joined Skyrocket Studios as PR Manager in 2025 and has worked with brands across the FinTech, technology, logistics, and e-commerce sectors.