Skyrocket Studios has elevated Edrine Lyra Sta. Ana to Senior PR Manager.
In her role, she leads strategic communications, corporate storytelling, media relations, executive thought leadership, digital communications, events, and integrated campaigns for clients in the Philippines and across international markets.
Lyra joined Skyrocket Studios as PR Manager in 2025 and has worked with brands across the FinTech, technology, logistics, and e-commerce sectors.
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Sophie Hornsey has started at Grill’d Healthy Burgers as Senior Manager - Marketing, PR & Social. She was at NOVA Entertainment as National Senior Publicist. Prior to this, Sophie worked agency-side at iD Collective, Soda Communications and Thread Communications.
Ashbury Communications has welcomed Hermen Chow as Associate Director, strengthening its advisory team.
Based in Hong Kong, Hermen brings expertise in corporate profile-raising, media relations, thought leadership, and crisis and issues management to Ashbury. She is experienced in advising conglomerates, financial institutions, professional services firms, and developers across Hong Kong.
Hermen has worked with firms including Weber Shandwick, Brunswick Group, and SEC Newgate. Prior to joining Ashbury, she was Associate Director at Sandpiper.
Lucy Roach has been welcomed at VicReturn as Senior Marketing and Communications Manager. She was at Solar Victoria for five and a half years, most recently as Manager, Communications and Media DEECA. Prior to this, Lucy was at Sustainability Victoria, following a career in broadcast television production.