Eastwest PR is now part of Eurocom Worldwide, the Global PR Network. The agency will represent Eurocom in Singapore and work with partner agencies in nearby Southeast Asian countries. This partnership will also support Eurocom�s Asiacom Network, led by EMG China.
Naveen Kanagalingam and Raymond Lau have assumed full ownership of Eastwest PR in 2023 from Jim James, the former founder. Combined, they have close to three decades of integrated communications experience in Asia Pacific. The agency specialises in sectors like consumer and enterprise IT, sustainability and clean tech, as well as industrial B2B areas such as specialty chemicals and packaging.
�As we continue writing the next chapter of Eastwest PRA with a new generation of leadership and energy, joining Eurocom Worldwide gives us the best of both worlds: the independence and agility of an independent agency, and the reach and reliability of a trusted global network. Through this partnership, we offer clients a single point of contact across Southeast Asia and access to hand-picked partner agencies worldwide who share our deep B2B and technology focus, results-driven mindset, and values-led approach,� said Raymond Lau, Partner at Eastwest PR.
Deputy Chairman of Eurocom Worldwide, Mike Maynard, added, �We are proud of having secured Eastwest PR as our member in Singapore. Our network�s mission is to offer our clients the most dedicated B2B PR agencies in their local markets and we definitely value dedication and commitment above size with our members. Eastwest PR completely meets these expectations with regards to local capabilities, regional coverage, B2B expertise and global approach.�